Feeds

Murdoch: Google is mortal and together we can kill it

Or at least tame it

Choosing a cloud hosting partner with confidence

An exclusive deal between, say, News Corp and Bing creates a little scarcity. But unfortunately for Microsoft and Murdoch, it simply doesn't create enough - there isn't enough value in the audience. Like every content company, Murdoch would love someone big, rich and foolish to hand over millions for licensing the material exclusively. But since Murdoch's primary goal here is to make buying the newspapers more attractive, it would devalue his own planned tollbooth.

And for Microsoft, there isn't enough to merit paying out many millions to media companies - once surfers have the site bookmarked, they know where to go. Or can guess. So it could fund media companies simply to spite Google, until common sense kicked in.

Search engines and media companies are more likely to collaborate on building revenue platforms, but they remain uneasy partners. In publishing, you want to know more than Google does about your readers - so you can package that and deliver it to the advertisers, and be in control of your own destiny. Comments by Telegraph digital supremo Ed Roussel that newspapers should outsource everything except the vital job of rewriting press releases and pinching Fark stories [Did he really say that? - Ed] show how far apart Murdoch and his digital rivals are.

Really it's a cultural divide. The web divisions at media companies - who can speak fluent "clayshirky", quote from Freakonomics and are invariably Twittering at a New Media conference - haven't brought home the goods; media company boards and shareholders now see them more as part of the problem than as the solution.

So if others follow Murdoch's advice, leaving Google to collect the world's Tweets and trackbacks, it's hard to imagine how the triumphant web utopianism could ever return. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.