Feeds

Google target slips ads into iPhone apps

AdMob indeed

Providing a secure and efficient Helpdesk

AdMob - the self-described "world's largest mobile advertising marketplace" that was recently snapped up by Google for tidy $750m - is introducing a new in-app advert and product-purchasing system for the iPhone.

Reports scurried across the web yesterday about Apple being in talks with AdMob about a possible acquisition before Google grabbed it. Today, it appears that those talks may have focused on the AdMob's new Interactive Video Ad Unit for iPhone - which we'll call the IVAUiP, just for convenience's sake.

At its heart, the IVAUiP is merely a way for iPhone-app vendors to add in-video adverts, as Admob's product VP Ali Diab explained in a posting on his company blog, to "drive downloads of branded content."

Meaning, of course, to sell stuff.

The, um, genius of the IVAUiP is that it functions inside video content and thus enables that download driving to happen without a user needing to close down an enthralling video moment and launch a separate purchase-focused app. Which sounds as if Apple is granting AdMob an exemption from its one-app-at-a-time rule.

But the IVAUiP isn't really an app, as such. It's instead an app overlay that connects to AdMob's "globally distributed servers" to access and play those in-app pitches. Those servers then match the bitrate of the streamed video to the iPhone's connection quality, whether it be EDGE, 3G, or Wi-Fi.

The pitches can be either self-running or cued by the user. In their self-running mode, they're targeted at what Diab warmly refers to as a "captive, engaged audience." In click-to-play mode, the IVAUiP will deliver an "interactive video experience" touting the vendor's products and offering links to Amazon, the iTunes Store, or another wish-fulfilling sales site.

In either mode, advertisers can add - what else? - social-networking capabilities so that those captive advert-watchers can share video content and engage in any other "social media element," as Diab puts it, that advertisers might want to employ.

What Diab accurately describes as "the highly measureable mobile environment" is rapidly becoming a target-rich environment for vendors and device makers as they endeavor to squeeze every possible dollar out of consumers' pockets. Being "highly measureable," the mobiile market knows who you are, where you are, and in the case of compass-equipped devices such as the iPhone 3GS, potentially even which direction you're looking.

Add that "measurability" to the ability to disable your iPhone - or other device - while delivering ads (as a recent Apple patent allows), and you may soon be carrying a highly personalized and increasingly insistent temptation machine in your pocket.

And you thought it was supposed to be a phone. ®

Protecting against web application threats using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.