Feeds

T-shirt firm hijacks good ship Pirate Bay

The ironing is delicious

Intelligent flash storage arrays

A Swedish firm has hijacked the Pirate Bay logo after discovering the torrent tracker had not registered its three-masted graphic with the appropriate authorities.

Sandryds Handels AB has been all over Swedish Radio today, Torrentfreak reports, saying it plans to use a tweaked version of the Pirate Bay logo on a range of USB sticks.

Sandryds Handels appears to sell a range of sports clothing as well as branded techie kit such as MP3 players and USB drives.

According to Torrentfreak, a company spokesman said the firm had registered the log with the Swedish authorities after noticing it had not been officially registered.

The site quoted a spokeman for the Swedish patent and registration office, who said there were no rights for the logo, and so therefore Sandryds Handel was able to register it.

The case raises the delicious prospect of Pirate Bay going to court to defend its intellectual property.

However, sometime Pirate Bay spokesman Peter Sunde apparently told TorrentFreak: “It will be turned over quite easily, it’s a preliminary registration that is being ‘tested’.”

The torrent trackers reckon they'll get the Swedish authorities to annul the deal. For its part, Sandryds Handels seems to be open to striking a deal over the logo.

This might seem like a good outcome all round: Pirate Bay gets some revenue while Sandryds gets an arguably hip, subversive logo. The only snag is that commercial projects involving Pirate Bay have a habit of sinking without trace - witness its supposed takeover by Swedish outfit Global Gaming Factory. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.