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Channel 4 to become Channel 3D tonight

Broadcaster's 3D TV week begins

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Popping into Sainsbury’s tonight for up some milk and bread? Then don’t forget to grab your free 3D glasses, so you can enjoy Channel 4 in new depths – well, three – from tonight.

At 9pm, the channel kicks of its “3D Week” with a three-dimensional look back at the life and times of... er... the Queen during her coronation in 1953.

If a 3D royal review isn’t your thing then Channel 4 also has several other 3D treats in store over the coming days, although it’s important to note that - despite C4 calling it “3D week” – you won’t see everything from Hollyoaks to John Snow’s evening news bulletins broadcast in 3D.

Some of the channel’s scheduled multi-dimensional treats will include Derren Brown's 3D Magic Spectacular, Friday the 13th Part III and a joint concert by Hannah Montana and Miley Cyrus. What both of 'em?

All 3D programmes are best viewed in a dark room, C4 stressed, and watched from a central position at least 1.5m away from the screen.

Details about C4’s 3D programmes are available online now. Glasses are available for free from branches of Sainsbury’s until 22 November. ®

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Latest Comments

Better than some

Well its not too bad. At least its the amber/blue as opposed to the red/green. Theres certainly a bit more colour going on than recent blu-ray 3d offerings (coroline and that horror) that use the green/red variation.

Whats piss poor is that Friday the 13th or the sexy flesh for frankenstien arent in HD. They would have been "keepers"

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Sainsbury's

I work at a fairly small Sainsbury's branch. Anyway, I have been refilling the stand of 3D glasses for the past 3 weeks and our branch has dispensed between 500-2000 pairs a day during that time. We had a couple of palettes stacked with them.

I've seen a lot of people walk out with 10 or more pairs. I've spoken to people who say their children have over 100 pairs at home. I think Sainsbury's should have given the glasses away during customer transactions or upon request. Sainsbury's don't want to be policing a giveaway though, they'd get slated for that too. I personally blame the massive fail here on a few peoples' idiotic greed and unwillingness to control their brats.

The whole thing must have been badly promoted too. I don't watch much TV myself but since the thing started tonight, my branch was inundated with enquiries about the glasses (out of 80ish phone calls I took today, only about 5 *weren't* about the glasses!!!). I wasn't allowed to put up a sign stating that we had no glasses left; instead I had to nominate a colleague to deal with queues of glasses enquiries. I saw her addressing crowds of 15 or more customers at a time!

The whole thing is just crazy and sad. One of my colleagues kept a few pairs back for a customer, he called later to tell me when he'd arrive. He was driving almost an hour to get the damned things. All day long, we've had lynch mobs telling us that we should have got more stock!

BTW, same goes for Call of Duty @ £26. We had about 400 copies a day for 5 days, queues everywhere and complaints flying in constantly because we sold out so quickly. In a store that normally sells about 10-15 console games a day (total), how could they possibly have predicted that? We've stocked plenty of other chart titles, much cheaper than the competitors and nobody seems to notice or care.

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i asked in sainsbury's today

and got the great response i expected, they told me they'd run out a couple of days ago, as they were free 'people were just taking them'

i'm just a simple software developer, but surely you would assume free = every customer taking a couple regardless, and order accordingly, based on your average daily turnover.

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