Feeds

Windows Mobe Marketplace sets its stall out

150 apps available: Apple quaking in its boots

Best practices for enterprise data

Windows Phone Marketplace is now available on the web, and has new DRM too, allowing everyone to see the impoverished selection of apps that are now harder to steal.

To be fair, the Windows Phone Marketplace hasn't been running long, and it's not as though one can't get applications elsewhere - Handango lists tens of thousands - but the Microsoft brand makes the marketplace important, and the lack of content embarrassing. Getting more content means appealing to developers, thus the improved DRM that comes with the same update.

Until now customers could buy an application from the marketplace, then dig around for the ".CAB" files and pass them on to family, friends and their favourite torrent site, but with the new version (details in PDF form) the CAB files will disappear after installation making it harder to make illegal copies.

That also makes it hard to deliver applications though a PC, so anything bought on the web site will be delivered direct to the handset the next time the on-device marketplace application is run.

Microsoft is also punting a stronger security system that includes a validation key locked to the device, for applications that are worth a little more.

And Windows Phone applications are worth a little more: Handango noted in its last YardStick that while it was now selling more Blackberry applications by volume, Windows Mobile is where the profit comes in. The average price of a Windows Mobile Phone application is more than $20, making development worthwhile and profits possible. Just not for Microsoft. At least, not yet. ®

Recommendations for simplifying OS migration

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?