Feeds

Microsoft opens Windows 7 to advertisers

Dolly Parton sings for IE 8

Providing a secure and efficient Helpdesk

Microsoft has cracked open Windows 7 to commercial sponsorship with desktop themes from advertisers.

The company Friday announced desktops from Ducati, Infiniti, Porsche, Coca-Cola, Pepsi, and Twentieth Century Fox under a pilot program that'll run until next October.

Microsoft also created its own Windows 7 themes for Xbox Gears of War, Zune, and Bing. You can check out the first crop of advertisers' themes here.

Microsoft said the themes will provide "a robust sponsorship opportunity" that'll extend to Windows 7 borders and sounds, gadgets and Internet Explorer 8 add-ons that ultimately send people to the advertiser's home page.

Microsoft is also touting ad space for companies on its MSN and Windows Live properties.

The company said in a statement the Windows themes would let consumers customize their technology "to reflect the things in life they are most passionate about" - as long as that's Porches, sugary fizzy drinks, and films. The announcement drew support from advertisers who spoke in terms of opportunities for their brands to engage with people.

Microsoft first touted the idea of ads in your software a few years back, and last month announced Office 2010 Starter Edition, a functionally limited version of the forthcoming Office 2010 that'll only be available pre-loaded on new PCs and be will funded by advertising.

Bootnote

Microsoft has recruited country-music queen Dolly Parton to promote IE 8 among the red-state, Opry-loving, web-surfing demographic. In a delightfully self-deprecating performance, Parton talks up Web Slices in the latest entry of her YouTube video diary.

Parton admits to not knowing a gigabyte from a snake bite, or that there were versions of IE 1 through 7. She signs off with a sly wink about needing to go check her email. Tip of the hat to ReadWriteWeb for spotting Parton, here. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.