Feeds

Activision leaps into Modern Warfare 2 sales figure fight

As Grand Theft Auto IV's loses day-one sales crown

Security for virtualized datacentres

The publisher of Call of Duty: Modern Warfare 2 has waded into the conflict surrounding the game’s day-one sales, claiming that 4.2m copies of the videogame were shifted within 24 hours.

The title notched up “sell-though sales” of $130m in the UK and North America combined during its first 24 hours of availability, according to "internal Activision estimates" – rather than hard sales figures from retailers, you'll note - the company claimed.

If Activision’s unit and sell-though sales figures are correct then MW2 has raised the bar for day-one sales of a videogame. The previous record was set by Grand Theft Auto IV, which sold 3.7m copies within its first 24 hours.

Market watcher GfK Chart-Track was the first market watcher to publically estimate MW2’s day-one UK sales figure. The game shifted 1.23m copies here, it said.

Broadpoint AmTech analyst Ben Schachter later extrapolated from Chart-Track’s figures to conclude that a whopping 7m copies of MW2 had been sold globally on day one alone. However, a rival analyst, Wedbush Securities' Michael Pachter called that global figure into question, suggesting that the 7m total was wide of the mark.

Dorian Bloch, Director of Chart-Track, subsequently said that he is confident that his firm’s 1.23m MW2 UK sales figure is accurate since it based on direct electronic point-of-sale data.

How will these pundits respond to Activision's entry into the debate? We shall see, but one thing is clear: Modern Warfare 2 has shifted a sh**load of copies and the game’s fans will be waking up with sore thumbs this morning.

Apart from some who ordered their game from Play.com. But that's another story... ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
Turn OFF your phone or WE'LL ALL DI... live? Europe OKs mobes, tabs non-stop on flights
Airlines given green light to allow gate-to-gate jibber-jabber
Be your own Big Brother: Keeping an eye on Mum and Dad
All watched over by machines of loving grace
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.