Feeds

Activision leaps into Modern Warfare 2 sales figure fight

As Grand Theft Auto IV's loses day-one sales crown

Intelligent flash storage arrays

The publisher of Call of Duty: Modern Warfare 2 has waded into the conflict surrounding the game’s day-one sales, claiming that 4.2m copies of the videogame were shifted within 24 hours.

The title notched up “sell-though sales” of $130m in the UK and North America combined during its first 24 hours of availability, according to "internal Activision estimates" – rather than hard sales figures from retailers, you'll note - the company claimed.

If Activision’s unit and sell-though sales figures are correct then MW2 has raised the bar for day-one sales of a videogame. The previous record was set by Grand Theft Auto IV, which sold 3.7m copies within its first 24 hours.

Market watcher GfK Chart-Track was the first market watcher to publically estimate MW2’s day-one UK sales figure. The game shifted 1.23m copies here, it said.

Broadpoint AmTech analyst Ben Schachter later extrapolated from Chart-Track’s figures to conclude that a whopping 7m copies of MW2 had been sold globally on day one alone. However, a rival analyst, Wedbush Securities' Michael Pachter called that global figure into question, suggesting that the 7m total was wide of the mark.

Dorian Bloch, Director of Chart-Track, subsequently said that he is confident that his firm’s 1.23m MW2 UK sales figure is accurate since it based on direct electronic point-of-sale data.

How will these pundits respond to Activision's entry into the debate? We shall see, but one thing is clear: Modern Warfare 2 has shifted a sh**load of copies and the game’s fans will be waking up with sore thumbs this morning.

Apart from some who ordered their game from Play.com. But that's another story... ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.