Feeds

Activision leaps into Modern Warfare 2 sales figure fight

As Grand Theft Auto IV's loses day-one sales crown

3 Big data security analytics techniques

The publisher of Call of Duty: Modern Warfare 2 has waded into the conflict surrounding the game’s day-one sales, claiming that 4.2m copies of the videogame were shifted within 24 hours.

The title notched up “sell-though sales” of $130m in the UK and North America combined during its first 24 hours of availability, according to "internal Activision estimates" – rather than hard sales figures from retailers, you'll note - the company claimed.

If Activision’s unit and sell-though sales figures are correct then MW2 has raised the bar for day-one sales of a videogame. The previous record was set by Grand Theft Auto IV, which sold 3.7m copies within its first 24 hours.

Market watcher GfK Chart-Track was the first market watcher to publically estimate MW2’s day-one UK sales figure. The game shifted 1.23m copies here, it said.

Broadpoint AmTech analyst Ben Schachter later extrapolated from Chart-Track’s figures to conclude that a whopping 7m copies of MW2 had been sold globally on day one alone. However, a rival analyst, Wedbush Securities' Michael Pachter called that global figure into question, suggesting that the 7m total was wide of the mark.

Dorian Bloch, Director of Chart-Track, subsequently said that he is confident that his firm’s 1.23m MW2 UK sales figure is accurate since it based on direct electronic point-of-sale data.

How will these pundits respond to Activision's entry into the debate? We shall see, but one thing is clear: Modern Warfare 2 has shifted a sh**load of copies and the game’s fans will be waking up with sore thumbs this morning.

Apart from some who ordered their game from Play.com. But that's another story... ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.