Feeds

Google expands navel gazing

See where you've been, work out where you're going

Choosing a cloud hosting partner with confidence

Google has ramped up its Latitude service, adding the ability to see where you've been and alert you when your friends are nearby.

Latitude already offers the ability to share your location with others, so friends and family can keep tabs on your wanderings, but now you can also see how you ended up in that South London flat and be alerted if any of your mates come near enough to see you sneaking to the nearest tube station.

The truly self-obsessed can call up a map showing their entire location history, no doubt so they can show it to their friends as proof of what an exciting life they lead, while the rest of us aren't really interested in reliving the hour and a half spent shuffling round the M25.

Google example screen

The 21st century equivalent of a neighbour's holiday slides?

Google was, of course, already storing that information: how else would the search giant be able to judge the effectiveness of a billboard or other advertising? So Location History is really about the Chocolate Factory condescending to share that information with you, which is nice of it.

Location Alerts, which ping you when someone you know is nearby, require you to have Location History activated, but apparently will use that information to learn about people you spend a lot of time with at specific locations. That's to prevent a string of alerts every time you walk into the pub - though Google might be missing a trick, as people might appreciate that confirmation of their own popularity.

That is unless any of them owns an iPhone - the inability of Apple's handset to support background tasks makes the iPhone unsuitable for Latitude, though it will work as long as the user keeps it in the foreground.

"It's fascinating to look back at where you went, and for how long you stayed," says the blog announcing the feature, but there are certainly some journeys we'd prefer to forget, even if Google never does. ®

Intelligent flash storage arrays

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.