Feeds

Sky downplays Spook behavioural link

Don't fear the RIPA

3 Big data security analytics techniques

BSkyB has been downplaying concerns about its AdSmart behavioural advertising technology, which will launch next year.

It's a touchy subject, since the furore over Phorm's WebWise made behavioural ad tech - used by most web publishers - synonymous with spoofing and borderline-illegal traffic interception.

Sky's use of behavioural ads is pretty limited. It will deploy AdSmart in choosing the promotional clips that bookend videos shown on its Sky Player services. Sky Player offers access to video material for the dishless - on PC and Mac, Xbox, and mobile devices - as well as Sky's existing subscribers. Behavioural here includes inferences from general data such as postcode and gender, which the subscriber provides voluntarily.

"It's the same tools we use as part of a direct mail out - we don't send ads that are meaningless to certain audiences," said a spokesperson. "If we know you're an HD+ customer then rather than showing you an ad to upgrade to HD+, we might notice that you're a Music pack subscriber, and send you a promo for the MTV Music Awards in HD".

So AdSmart will only be used on the short "pre-roll" and "post-roll" ads around a piece of video content.

One line caught the eye of consumer website BitterWallet. The new T&Cs says Sky may use the information:

to enable us to comply with any legal requirements, in the detection and prevention of fraud and other crimes, and for the purpose of safeguarding national security

So, watch one too many Ross Kemp videos and you're turned in? Not quite says, Sky - it's simply stating its RIPA obligation that other service providers like to pretend isn't there.

"We're now obliged to hold Communications Data - but we'd only provide that once we're sufficiently comfortable it's a genuine request, and something we should honour. An assessment is made by us as to the validity of that request. "

Sky will allow users to opt-out, although if you're in the habit of deleting all cookies on exit, this "opt-out" cookie will be deleted too. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.