Feeds

3 to start shaping traffic on Monday

We know what you'll be doing all weekend then

SANS - Survey on application security programs

3UK is to start limiting mobile broadband traffic from Monday, throttling P2P application and restricting video streaming on overloaded cells.

From Monday morning a congested cell will automatically limit peer-to-peer traffic and reduce video streaming to 400Kb/sec per customer, in an attempt to share out the available bandwidth between users.

The company is branding the steps an attempt to improve the "customer experience", and say they'll only be applied in congested areas. Differential levels of service, with different tariffs, will come later.

The idea that everyone gets the same service is outmoded and customers should be at liberty to pay for faster connectivity or take a discount deal with more-limited speeds. The technology to do that exists today, but 3 won't be deploying it initially: for now the emphasis is on throttling down those perceived as using an unfair proportion of the available bandwidth.

Bandwidth is a limited resource and 3 would much prefer to support 200 users on a cell with only a few hundred kilobits each, than 20 users downloading video files while the rest can't get at their email - though the 20 users concerned might not feel the same way.

More granular control over data rates is obviously going to be an important revenue source in the future. The flat rate (effectively) unlimited tariff is encouraging exactly the kind of price war that voice bundles were designed to defuse: it's in the operator's interest to make pricing too complicated to compare, but flat-rate data makes that difficult.

Chopping up the allowance by application, and allowing customers to pay for greater speeds and priority access, will make things much more complicated. Those prepared to spend a few days working out the details will probably save money while the rest of us just pay more for the convenience of not having to think about it.

3 hasn't gone that far, at least not yet, but it's certainly the first step down that road. ®

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.