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MSN Video morphs into Bing

Yet another makeover

Microsoft has splashed its Bing brand name over its MSN video site.

The software giant, which confirmed the switcheroo yesterday, said Bing Video would cough up viral vids to full-length TV shows and video via the service.

It grabs content from sites such as MySpace, Google’s YouTube, Hulu and CBS. The new site also comes with a nifty "lights out" feature for users to more easily view the video content online.

Microsoft said the change was part of a number of tweaks to its search site. Yesterday the company also added a few new features to Bing Maps.

The vendor added that it would make more announcements next week, which makes El Reg wonder if Microsoft’s ad-funded, Flash-based UK MSN Video Player will be re-branded with the Bing moniker.

In many ways it would be sensible for an increasingly Google-apeing Redmond to bring all its web properties under one roof by labelling them with a singular brand name. But Microsoft isn’t exactly known for making things quite that simple for its users. ®

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