Feeds

IBM plugs WebSphere ecommerce kit into mobiles

User-generated love

Intelligent flash storage arrays

IBM has unwrapped the newest version of its WebSphere e-commerce software platform, exhibiting a fresh focus on sales and order processing atop handheld devices and an ability to mix user-generated content into retail sites.

WebSphere Commerce is a software framework for web retailers that bundles tools for doing everything from online presentation of products to shopping cart and checkout to the creation of promotions and marketing. Version 7 of IBM's WebSphere Commerce sends the suite in the fashionable Web 2.0-ish direction.

Big Blue's WebSphere Commerce program director, Bill Holtshouser, said the software's new incarnation is its most significant release in the last three years. He claims with retailers facing a crunch in today's (still-lingering) crap economy, catering to new shopping trends is extremely important for businesses.

To that tune, version 7 now supports shopping via the increasingly popular mobile web. WebSphere Commerce includes a mobile store model that's optimized for today's smartphones-du-jour, such as the iPhone and Blackberry. It also includes tools to take advantage of mobile functionality, like GPS store location — and if a business has distributed management behind the scenes, the ability to check inventory from the mobile website.

The second piece of new WebSphere Commerce push is leveraging social networking sites and user-generated content into an e-commerce platform. Holtshouser said version 7 comes with built-in hooks into other services that will provide online retailer extras like user ratings, reviews, forums, and blogs. User-generated tat can be integrated into the design of the website to keep customers on the store page.

Another key feature in version 7 is tighter cross-channel marketing features. IBM says the software can capture customer triggers (such as registering to the site, mobile interaction, or abandoning a shopping cart) and follow up with a specific action.

For example, Holtshouser said a retailer may want to automatically offer discounts or promotions if a customer comes from sponsored link or writes a certain number of user reviews.

He said the feature set has a particular use in allowing custom store models in emerging markets that are reflective of the local needs or requirements in that region.

IBM WebSphere Commerce starts out steep at $30,000 per processor and tops off at $180,000 per for the top of the line edition. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.