Feeds

IBM plugs WebSphere ecommerce kit into mobiles

User-generated love

The Power of One Brief: Top reasons to choose HP BladeSystem

IBM has unwrapped the newest version of its WebSphere e-commerce software platform, exhibiting a fresh focus on sales and order processing atop handheld devices and an ability to mix user-generated content into retail sites.

WebSphere Commerce is a software framework for web retailers that bundles tools for doing everything from online presentation of products to shopping cart and checkout to the creation of promotions and marketing. Version 7 of IBM's WebSphere Commerce sends the suite in the fashionable Web 2.0-ish direction.

Big Blue's WebSphere Commerce program director, Bill Holtshouser, said the software's new incarnation is its most significant release in the last three years. He claims with retailers facing a crunch in today's (still-lingering) crap economy, catering to new shopping trends is extremely important for businesses.

To that tune, version 7 now supports shopping via the increasingly popular mobile web. WebSphere Commerce includes a mobile store model that's optimized for today's smartphones-du-jour, such as the iPhone and Blackberry. It also includes tools to take advantage of mobile functionality, like GPS store location — and if a business has distributed management behind the scenes, the ability to check inventory from the mobile website.

The second piece of new WebSphere Commerce push is leveraging social networking sites and user-generated content into an e-commerce platform. Holtshouser said version 7 comes with built-in hooks into other services that will provide online retailer extras like user ratings, reviews, forums, and blogs. User-generated tat can be integrated into the design of the website to keep customers on the store page.

Another key feature in version 7 is tighter cross-channel marketing features. IBM says the software can capture customer triggers (such as registering to the site, mobile interaction, or abandoning a shopping cart) and follow up with a specific action.

For example, Holtshouser said a retailer may want to automatically offer discounts or promotions if a customer comes from sponsored link or writes a certain number of user reviews.

He said the feature set has a particular use in allowing custom store models in emerging markets that are reflective of the local needs or requirements in that region.

IBM WebSphere Commerce starts out steep at $30,000 per processor and tops off at $180,000 per for the top of the line edition. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.