Feeds

Google smothers stranded US holiday travellers with Wi-Fi

Merry Googlemas to one and all

Remote control for virtualized desktops

US travellers forced to spend Thanksgiving and Christmas in airport lounges will be able to send apologetic emails to their families for free, after Google declared it will sponsor free Wi-Fi at the nation's airports.

The search monolith has made a "holiday gift" of free Wi-Fi access at 47 US airports from Thanksgiving through to New Year.

Marissa Mayer, the ad broker's VP of user experience and officially certified glamourpuss, said "We're very happy to extend our Holiday Wi-Fi gift to the millions of people who will spend time in airports over the next few months.

"We know that this is a very hectic travel season for people, and we hope that free Wi-Fi will make both traveling and connecting with friends and family a little bit easier."

Apparently, airport passengers are typically stuck with extra time on their hands "due to bad weather and other extenuating circumstances". We know that cos we read it on Google.

"Having an Internet connection during this time can make a difference," said Google. Of course, they could use iPhones or mobile broadband, but where's the holiday spirit, and brand opportunity, in that?

Google will leverage the hapless travellers' gratitude to spread even more joy, by presenting them with a screen when they log on, which offers them the opportunity to contribute to Engineers Without Borders, the One Economy Corporation or the Climate Savers Computing Initiative.

Google will match the donations up to a max of $250,000, which doesn't sound a lot considering the number of Americans who endeavour to be home for the holidays.

One might ask whether a suggestion that the passenger stayed at home might have been even better for the environment. But once again, where's the fun and branding opportunity in that? ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.