Feeds

Acer and Apple prove recession-proof for Brits

PC market shrinkage, nonetheless

Intelligent flash storage arrays

PC sales continue to shrink in the UK - but not for Acer and Apple.

Sales in the UK dropped 2.4 per cent year-on-year in the third quarter of 2009, according to latest data from Gartner. This decline is less than in previous meltdown quarters, but principal analyst Ranjit Atwal warns that: "The return to growth will be slow and a difficult process.”

Not everyone is feeling the pain, however. Sales of what Gartner calls "mini-notebooks" and the rest of the world calls netbooks boosted Acer's sales by 35 per cent in the third quarter of 2009 compared to the same quarter in 2008. Netbooks accounted for more than 40 per cent of the total consumer notebook market in the same period.

Apple's increase was also strong, jumping from a 3.8 per cent market share in 2008's third quarter to five per cent in 2009's - a 26.6 per cent increase.

As Atwall explains: "Interestingly, two vendors at either end of the price spectrum are winning the battle. At one end, Acer continued to provide price-conscious products through multiple channels to attract a wider buying audience. At the other end, Apple leveraged the 'halo' effect of the Apple brand created by the iPods and iPhones into the PC arena, dominating the mid to higher price brackets."

Acer and Apple's gains were made at the expense of Toshiba, Dell, and Hewlett-Packard, which saw their UK PC sales drop by 26.1, 14.6, and 10.4 per cent, respectively. The netbook effect pushed Acer up from third place in 2008 to first place in 2009. Acer's market share was 17.4 per cent in the third quarter of 2008, jumping to 24.2 per cent in the same quarter of 2009.

Compared to the UK, France and Germany appear almost vibrant, with overall PC sales increasing 1.9 and 3.7 per cent, respectively. Taken as a whole, Western European PC sales were essentially flat, showing an overall decline of just 0.3 per cent. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Heyyy! NICE e-bracelet you've got there ... SHAME if someone were to SUBPOENA it
Court pops open cans of worms and whup-ass in Fitbit case
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.