Feeds

Kiwis slap 'vacant' sign on Paris Hilton

Celebutard's lawyers unimpressed by billboard campaign

Top three mobile application threats

Paris Hilton's lawyers are preparing to move against the New Zealand firm who thought it would be a bit of wheeze to advertise empty billboard space in Auckland by sticking up a fetching snap of El Reg's fave celebutard with the slogan "Vacant".

According to the Sunday Star Times, the outrage (pic here) is the work of Media5, which has around 70 billboard sites in Wellington and Auckland. The company's Adam McGregor insisted it was merely "a bit of fun", and explained: "We wanted to draw some attention to some of our unsold display as we expanded, so we briefed a friend who runs his own boutique agency to work up a range of creative concepts.

"We liked the ones he came up with using high-profile public figures the best because they were fun."

He continued: "We were thinking about using Winston Peters, but Paris is much prettier and she has a proven ability to laugh at herself. We assume that the agency has taken care of the rights to the image of Paris, but we will ask the question."

To answer McGregor's question, Hilton's manager Jamie Freed said Media5 "had no permission to use Hilton's image, and they could expect to hear from Hilton's lawyers".

If that does happen, then McGregor said he'd "probably" pull the campaign. He concluded: "We're not trying to offend anyone." ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.