Samsung to offer open Android alternative
New smartphone OS announced
Taking on Google may seem a tall order to some, but it's one that Samsung clearly isn’t afraid of. The manufacturer has launched its own open mobile platform, Bada, as an alternative to Android.
The platform only allows developers to write applications for Samsung handsets, the firm said, yet is apparently "simple to use" and "developer-friendly". Coders will be able to create "a rich smartphone experience".
Pictures of the OS in action are still under wraps, so it's impossible to verify Samsung’s claim that Bada - it means 'ocean' in Korean, says Samsung – has a “ground-breaking UI”.
It’s also unclear when the first Bada-clad Samsung smartphone will be launched, but the firm has promised that the OS will provide users “a fun and diverse mobile experience”.
A dedicated Bada website has already been created - it's an "invitation to adventure", it says here.
A Bada developer conference will kick off in Blighty next month, so we'll have to wait until December to find out what application developers really think of Samsung’s assault on Android. ®
COMMENTS
So its Not...
Named after: Douglas Bader, cos he was semi cyborg, not an Android!
Samsung’s assault on Android ?
Google is using Linux and call it Android.
Nokia is using Linux and call it Maemo.
Samsung is using Linux and call it Bada.
Then there is Moblin, OpenMoko and so on.
So what kind of an assault is that.
If you really want to have a look at who is using Linux then have a look at.
http://www.linuxfordevices.com
and click on mobile phones.
Samsung code quality
Judging by the competence of the Samsung bits of code on my Galaxy, this developer will be in no hurry to cross swords with an all-Samsung software environment.
Samsung have poor Android support already...
...guess that's only going to get worse if they're trying to develop a competitor OS. :(
Once more...
it's merely a "drop in the ocean..."
Massive, massive fail...I mean, WTF are their execs thinking???
This is why I am happy I no longer work in a telco - apparently even mobile device vendors have reached the stage where it isn't about earning money for the firm that counts, it is enhancing your kingdom within the firm even if it looses money. This is obviously some exec's idea on how to build up a new domain of responsibility and get himself noticed...even if it will certainly fail. He's just hoping it fails AFTER he has his promotion...
Remember kids, we never get the products that we want in the marketplace, we get the products that some executives have decided they could get promoted by selling to us...and in many corporations these things are not in alignment...
