Feeds

Samsung to offer open Android alternative

New smartphone OS announced

Intelligent flash storage arrays

Taking on Google may seem a tall order to some, but it's one that Samsung clearly isn’t afraid of. The manufacturer has launched its own open mobile platform, Bada, as an alternative to Android.

The platform only allows developers to write applications for Samsung handsets, the firm said, yet is apparently "simple to use" and "developer-friendly". Coders will be able to create "a rich smartphone experience".

Pictures of the OS in action are still under wraps, so it's impossible to verify Samsung’s claim that Bada - it means 'ocean' in Korean, says Samsung – has a “ground-breaking UI”.

It’s also unclear when the first Bada-clad Samsung smartphone will be launched, but the firm has promised that the OS will provide users “a fun and diverse mobile experience”.

A dedicated Bada website has already been created - it's an "invitation to adventure", it says here.

A Bada developer conference will kick off in Blighty next month, so we'll have to wait until December to find out what application developers really think of Samsung’s assault on Android. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.