Feeds

Nvidia CEO says 'no' to x86 CPU biz

'Very, very clear' focus on GPUs

The Power of One Brief: Top reasons to choose HP BladeSystem

Nvidia is not going to get into the x86 chip business, CEO Jen-Hsun Huang has stressed.

Claims that the company will offer its own PC CPU are off the mark, Huang said.

“Nvidia's strategy is very, very clear," he said in an interview with Cnet. "I'm very straightforward about it. Right now, more than ever, we have to focus on visual and parallel computing.

That means graphics and running complex scientific and engineering code on graphics chips.

"Our strategy is to proliferate the GPU into all kinds of platforms for growth," he added. "GPUs in servers for parallel computing, for supercomputing. And cloud computing with our GPU is a fabulous growth opportunity – and streaming video.”

Claims that Nvidia will sell x86 CPUs come largely from market watcher Doug Freedman of AmTech. Last week, Freedman said Nvidia has to be considering such a move "by necessity to preserve both GPU and chipset revenue".

Intel is developing a standalone GPU, 'Larrabee'. It's also building graphics cores into CPUs, reducing system logic chipsets to mere I/O handles and thus leaving little room for Nvidia's integrated chipsets. AMD is planning to do the same thing. As this approach matures, it will reduce demand for high-end chipsets too, further eroding Nvidia's ability to compete effectively in the chipset market.

It's only options, then: get out of the business altogether, or start offering CPU+GPU chips of its own. Freedman favours the latter approach, but others have suggested the former.

Huang's comments suggest the second party may be correct. Nvidia has been understandably cautious about letting slip that the chipset business may not be one it sees itself participating in the long term, but this is the closest it has come.

"Getting our GPUs into the lowest power platforms we can imagine and driving mobile computing with it" is also a goal, Huang said - one that ties into that 'GPU first and foremost' strategy. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.