Feeds

Nvidia CEO says 'no' to x86 CPU biz

'Very, very clear' focus on GPUs

Choosing a cloud hosting partner with confidence

Nvidia is not going to get into the x86 chip business, CEO Jen-Hsun Huang has stressed.

Claims that the company will offer its own PC CPU are off the mark, Huang said.

“Nvidia's strategy is very, very clear," he said in an interview with Cnet. "I'm very straightforward about it. Right now, more than ever, we have to focus on visual and parallel computing.

That means graphics and running complex scientific and engineering code on graphics chips.

"Our strategy is to proliferate the GPU into all kinds of platforms for growth," he added. "GPUs in servers for parallel computing, for supercomputing. And cloud computing with our GPU is a fabulous growth opportunity – and streaming video.”

Claims that Nvidia will sell x86 CPUs come largely from market watcher Doug Freedman of AmTech. Last week, Freedman said Nvidia has to be considering such a move "by necessity to preserve both GPU and chipset revenue".

Intel is developing a standalone GPU, 'Larrabee'. It's also building graphics cores into CPUs, reducing system logic chipsets to mere I/O handles and thus leaving little room for Nvidia's integrated chipsets. AMD is planning to do the same thing. As this approach matures, it will reduce demand for high-end chipsets too, further eroding Nvidia's ability to compete effectively in the chipset market.

It's only options, then: get out of the business altogether, or start offering CPU+GPU chips of its own. Freedman favours the latter approach, but others have suggested the former.

Huang's comments suggest the second party may be correct. Nvidia has been understandably cautious about letting slip that the chipset business may not be one it sees itself participating in the long term, but this is the closest it has come.

"Getting our GPUs into the lowest power platforms we can imagine and driving mobile computing with it" is also a goal, Huang said - one that ties into that 'GPU first and foremost' strategy. ®

Website security in corporate America

More from The Register

next story
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
Getting to the BOTTOM of the great office seating debate
Belay that toil, me hearty, and park your scurvy backside
Hey, Mac fanbois. HGST wants you drooling over its HUGE desktop RACK
What vast digital media repository could possibly need 64 TERABYTES?
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.