Feeds

Nvidia CEO says 'no' to x86 CPU biz

'Very, very clear' focus on GPUs

3 Big data security analytics techniques

Nvidia is not going to get into the x86 chip business, CEO Jen-Hsun Huang has stressed.

Claims that the company will offer its own PC CPU are off the mark, Huang said.

“Nvidia's strategy is very, very clear," he said in an interview with Cnet. "I'm very straightforward about it. Right now, more than ever, we have to focus on visual and parallel computing.

That means graphics and running complex scientific and engineering code on graphics chips.

"Our strategy is to proliferate the GPU into all kinds of platforms for growth," he added. "GPUs in servers for parallel computing, for supercomputing. And cloud computing with our GPU is a fabulous growth opportunity – and streaming video.”

Claims that Nvidia will sell x86 CPUs come largely from market watcher Doug Freedman of AmTech. Last week, Freedman said Nvidia has to be considering such a move "by necessity to preserve both GPU and chipset revenue".

Intel is developing a standalone GPU, 'Larrabee'. It's also building graphics cores into CPUs, reducing system logic chipsets to mere I/O handles and thus leaving little room for Nvidia's integrated chipsets. AMD is planning to do the same thing. As this approach matures, it will reduce demand for high-end chipsets too, further eroding Nvidia's ability to compete effectively in the chipset market.

It's only options, then: get out of the business altogether, or start offering CPU+GPU chips of its own. Freedman favours the latter approach, but others have suggested the former.

Huang's comments suggest the second party may be correct. Nvidia has been understandably cautious about letting slip that the chipset business may not be one it sees itself participating in the long term, but this is the closest it has come.

"Getting our GPUs into the lowest power platforms we can imagine and driving mobile computing with it" is also a goal, Huang said - one that ties into that 'GPU first and foremost' strategy. ®

SANS - Survey on application security programs

More from The Register

next story
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.