Feeds

Brown's Building Britain website fail

More government 2.0 twattery

Top three mobile application threats

Gordon Brown is learning, once again, that it takes more than sprinkling some Web2.0 social networking nonsense around to create a political message.

The "Building Britain's Future" website launched in June with modest ambitions. It aimed to be: "the Government’s plan to work with the British people to shape our economic recovery and together build a stronger, fairer and more prosperous country."

But the site has been as successful as previous government Web2.0 twattery like MyLifeMyID, which spent £80,000 finding out that NO2ID campaigners can use the internet.

Building Britain's Future is displaying 25 comments, mostly the usual frothing-mouthed Daily Mail readers you'd expect. Commentard Graham said: "I DONT WANT A WASTE SLOP BUCKET AND YOU CAN KEEP THEM, TWO BINS AND A BLUE BOX IS QUITE SUFFICIENT SO KEEP YOU BUCKET".

A clearer view is offered by Ken Lewis: "Yet again another relaunch of government ideas with absolutely no explanation on how it is going to be paid for or details of how all these wonderful ideas will be implemented."

In total the site received 233 comments, the Cabinet Office told The FT - 25 general comments are currently displayed.

But the government rejected claims that the site was party political or over-expensive. It cost less than £10,000, the paper was told, and was mostly created by internal staff. Still, £10,000 for 233 comments? We think Vulture Towers Strategy Boutique could offer more insight for that kind of money. We could get amanfromMars to write the Labour Manifesto for that kind of cash.

The site's Twitter feed has 256 followers - about the number of consultants and civil servants involved, we reckon.

A related Bebo page, "Big Think", tells us that Michelle Dewbury (remember her from The Apprentice, with the blonde hair?) has been appointed to the judging panel to choose the best entry to Bebo's Big Think competition to "come up with a concrete concept to crack climate change, clamp down on crime and create career opportunities".

What about creating crap as a government communications consultant? ®

3 Big data security analytics techniques

More from The Register

next story
Putin tells Snowden: Russia conducts no US-style mass surveillance
Gov't is too broke for that, Russian prez says
One year on: diplomatic fail as Chinese APT gangs get back to work
Mandiant says past 12 months shows Beijing won't call off its hackers
Lavabit loses contempt of court appeal over protecting Snowden, customers
Judges rule complaints about government power are too little, too late
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Don't let no-hire pact suit witnesses call Steve Jobs a bullyboy, plead Apple and Google
'Irrelevant' character evidence should be excluded – lawyers
Edward Snowden on his Putin TV appearance: 'Why all the criticism?'
Denies Q&A cameo was meant to slam US, big-up Russia
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
EFF: Feds plan to put 52 MILLION FACES into recognition database
System would identify faces as part of biometrics collection
Ex-Tony Blair adviser is new top boss at UK spy-hive GCHQ
Robert Hannigan to replace Sir Iain Lobban in the autumn
Judge halts spread of zombie Nortel patents to Texas in Google trial
Epic Rockstar patent war to be waged in California
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.