Feeds

Red-faced Times abandons fishy eco ad

Another bogus scare, another re-Greta-ble cockup

SANS - Survey on application security programs

The Times newspaper says it won't be repeating an advertisement that contained a false and misleading piece of environmental alarmism. The advert, part of a series boasting its eco-credentials, claimed that the world's oceans would be free of fish by 2048. But the prediction was debunked when it was made three years ago, and the academic responsible has since joined forces with his critics to disown his earlier claim.

The paper has told fishing industry journal Intrafish that it wouldn't be repeating the advert, which was created to show that The Times was the only national paper with an Ocean correspondent. Last month we reported how The Times had claimed in advertisements that the North East Passage - a commercial trade route open since 1934 - had just been "opened" for the first time by global warming. Again, it used an assertion to justify its, er... brilliant environmental reporting credentials.

Save this old trout!

Maritime conservation researcher Boris Worm had made the claim in a 2006 paper in Science, which despite its reputation as a prestigious peer-reviewed journal, has a weakness for publishing shoddy junk science on environmental subjects. In a note accidentally sent to the press, Worm had said the attention grabbing claim could be an effective "news hook to get people's attention."

The Worm has since turned: revising his earlier view. According to Intrafish, Times correspondent Frank Pope contacted the paper's marketing department.

But if there's one thing dumber than environment reporters, it's environmentally "aware" celebrities. This summer Greta Scacchi was one of several celebrities to pose nude with a cod, to draw attention to the cause. Richard E. Grant, Terry Gilliam and Lenny Henry also stripped off. A documentary called The End Of The Line also makes the "No Fish by 2048" claim. The film has been described as the equivalent of Al Gore's An Inconvenient Truth for fishing.

Which says it all, really. ®

BootnoteAn earlier version of this story incorrectly referred to Boris Worm as "Boris Pope". Apologies to Herr Worm./small>

Top three mobile application threats

More from The Register

next story
Red-faced LOHAN team 'fesses up in blown SPEARS fuse fiasco
Standing in the corner, big pointy 'D' hats
KILLER SPONGES menacing California coastline
Surfers are safe, crustaceans less so
Fancy joining Reg hack on quid-a-day challenge?
Recruiting now for charity starvation diet
LOHAN's Punch and Judy show relaunches Thursday
Weather looking good for second pop at test flights
Discovery time for 200m WONDER MATERIALS shaved from 4 MILLENNIA... to 4 years
Alloy, Alloy: Boffins in speed-classification breakthrough
Curiosity finds not-very-Australian-shaped rock on Mars
File under 'messianic pastries' and move on, people
Elon Musk's LEAKY THRUSTER gas stalls Space Station supply run
Helium seeps from Falcon 9 first stage, delays new legs for NASA robonaut
Top Secret US payload launched into space successfully
Clandestine NRO spacecraft sets off on its unknown mission
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.