Feeds

Red-faced Times abandons fishy eco ad

Another bogus scare, another re-Greta-ble cockup

Choosing a cloud hosting partner with confidence

The Times newspaper says it won't be repeating an advertisement that contained a false and misleading piece of environmental alarmism. The advert, part of a series boasting its eco-credentials, claimed that the world's oceans would be free of fish by 2048. But the prediction was debunked when it was made three years ago, and the academic responsible has since joined forces with his critics to disown his earlier claim.

The paper has told fishing industry journal Intrafish that it wouldn't be repeating the advert, which was created to show that The Times was the only national paper with an Ocean correspondent. Last month we reported how The Times had claimed in advertisements that the North East Passage - a commercial trade route open since 1934 - had just been "opened" for the first time by global warming. Again, it used an assertion to justify its, er... brilliant environmental reporting credentials.

Save this old trout!

Maritime conservation researcher Boris Worm had made the claim in a 2006 paper in Science, which despite its reputation as a prestigious peer-reviewed journal, has a weakness for publishing shoddy junk science on environmental subjects. In a note accidentally sent to the press, Worm had said the attention grabbing claim could be an effective "news hook to get people's attention."

The Worm has since turned: revising his earlier view. According to Intrafish, Times correspondent Frank Pope contacted the paper's marketing department.

But if there's one thing dumber than environment reporters, it's environmentally "aware" celebrities. This summer Greta Scacchi was one of several celebrities to pose nude with a cod, to draw attention to the cause. Richard E. Grant, Terry Gilliam and Lenny Henry also stripped off. A documentary called The End Of The Line also makes the "No Fish by 2048" claim. The film has been described as the equivalent of Al Gore's An Inconvenient Truth for fishing.

Which says it all, really. ®

BootnoteAn earlier version of this story incorrectly referred to Boris Worm as "Boris Pope". Apologies to Herr Worm./small>

Choosing a cloud hosting partner with confidence

More from The Register

next story
Antarctic ice THICKER than first feared – penguin-bot boffins
Robo-sub scans freezing waters, rocks warming models
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Your PHONE is slowly KILLING YOU
Doctors find new Digitillnesses - 'text neck' and 'telepressure'
Reuse the Force, Luke: SpaceX's Elon Musk reveals X-WING designs
And a floating carrier for recyclable rockets
Britain's HUMAN DNA-strewing Moon mission rakes in £200k
3 days, and Kickstarter moves lander 37% nearer takeoff
Bond villains lament as Wicked Lasers withdraw death ray
Want to arm that shark? Better get in there quick
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.