Feeds

Red-faced Times abandons fishy eco ad

Another bogus scare, another re-Greta-ble cockup

Top 5 reasons to deploy VMware with Tegile

The Times newspaper says it won't be repeating an advertisement that contained a false and misleading piece of environmental alarmism. The advert, part of a series boasting its eco-credentials, claimed that the world's oceans would be free of fish by 2048. But the prediction was debunked when it was made three years ago, and the academic responsible has since joined forces with his critics to disown his earlier claim.

The paper has told fishing industry journal Intrafish that it wouldn't be repeating the advert, which was created to show that The Times was the only national paper with an Ocean correspondent. Last month we reported how The Times had claimed in advertisements that the North East Passage - a commercial trade route open since 1934 - had just been "opened" for the first time by global warming. Again, it used an assertion to justify its, er... brilliant environmental reporting credentials.

Save this old trout!

Maritime conservation researcher Boris Worm had made the claim in a 2006 paper in Science, which despite its reputation as a prestigious peer-reviewed journal, has a weakness for publishing shoddy junk science on environmental subjects. In a note accidentally sent to the press, Worm had said the attention grabbing claim could be an effective "news hook to get people's attention."

The Worm has since turned: revising his earlier view. According to Intrafish, Times correspondent Frank Pope contacted the paper's marketing department.

But if there's one thing dumber than environment reporters, it's environmentally "aware" celebrities. This summer Greta Scacchi was one of several celebrities to pose nude with a cod, to draw attention to the cause. Richard E. Grant, Terry Gilliam and Lenny Henry also stripped off. A documentary called The End Of The Line also makes the "No Fish by 2048" claim. The film has been described as the equivalent of Al Gore's An Inconvenient Truth for fishing.

Which says it all, really. ®

BootnoteAn earlier version of this story incorrectly referred to Boris Worm as "Boris Pope". Apologies to Herr Worm./small>

Internet Security Threat Report 2014

More from The Register

next story
Bond villains lament as Wicked Lasers withdraw death ray
Want to arm that shark? Better get in there quick
Renewable energy 'simply WON'T WORK': Top Google engineers
Windmills, solar, tidal - all a 'false hope', say Stanford PhDs
SEX BEAST SEALS may be egging each other on to ATTACK PENGUINS
Boffin: 'I think the behaviour is increasing in frequency'
Reuse the Force, Luke: SpaceX's Elon Musk reveals X-WING designs
And a floating carrier for recyclable rockets
The next big thing in medical science: POO TRANSPLANTS
Your brother's gonna die, kid, unless we can give him your, well ...
NASA launches new climate model at SC14
75 days of supercomputing later ...
Britain's HUMAN DNA-strewing Moon mission rakes in £200k
3 days, and Kickstarter moves lander 37% nearer takeoff
Simon's says quantum computing will work
Boffins blast algorithm with half a dozen qubits
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.