Feeds

Memory maker to sell films on Flash

Kingston Technology partners with Paramount

Security for virtualized datacentres

Memory specialist Kingston Technology is to sell movies on memory cards.

In a deal announced with Paramount last night, the company will pre-load the cards with full-length films.

The devil will surely be in the detail, and that's probably why neither Kingston nor Paramount provided any. Which movies will be included? When will they be included? The partners weren't saying.

They did hint that the films will come on both USB and SD cards. Some movies will be bundled with the storage - buy this SD card and get a free film - others will be offered for sale as content that happens to come on Flash rather than disc.

It wasn't revealed what format the content will use, whether it will be DRM-protected, or whether it will come in standard definition of HD.

Memory cards have been seen as a key alternative to DVDs and Blu-ray Discs for delivering movies to consumers while broadband speeds increase to the point where film downloads are sufficiently rapid for quick of-the-moment purchases.

PNY Ghostbusters Flash drive

The Shape of Things to Come?
(We prefer the 1930s version)

Back in March 2008, the chief scientist at George Lucas' THX subsidiary, Laurie Fincham, said: "By the time Blu-ray really finds a mass market, we will have 128GB cards. In the future I want to be able to carry four to five movies around with me in a wallet, or walk into a store and have someone copy me a movie to a USB device."

Later that year, Toshiba invested $20m in US digital content delivery specialist MOD Systems, forecasting that "downloading video content at high speed to an SD Card will offer consumers a quick and simple means to access video entertainment".

Not long after, memory maker PNY offered a 2GB USB Flash drive with Ghostbusters and Ghostbusters II pre-loaded.

That was more a bundle offering, as other such packages have been, so it's interesting to see Paramount considering Flash as a release platform as well as a promotional tool. The real test of its keenness on the technology, however, will be what it releases and when. ®

Security for virtualized datacentres

More from The Register

next story
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.