Feeds

Memory maker to sell films on Flash

Kingston Technology partners with Paramount

The Essential Guide to IT Transformation

Memory specialist Kingston Technology is to sell movies on memory cards.

In a deal announced with Paramount last night, the company will pre-load the cards with full-length films.

The devil will surely be in the detail, and that's probably why neither Kingston nor Paramount provided any. Which movies will be included? When will they be included? The partners weren't saying.

They did hint that the films will come on both USB and SD cards. Some movies will be bundled with the storage - buy this SD card and get a free film - others will be offered for sale as content that happens to come on Flash rather than disc.

It wasn't revealed what format the content will use, whether it will be DRM-protected, or whether it will come in standard definition of HD.

Memory cards have been seen as a key alternative to DVDs and Blu-ray Discs for delivering movies to consumers while broadband speeds increase to the point where film downloads are sufficiently rapid for quick of-the-moment purchases.

PNY Ghostbusters Flash drive

The Shape of Things to Come?
(We prefer the 1930s version)

Back in March 2008, the chief scientist at George Lucas' THX subsidiary, Laurie Fincham, said: "By the time Blu-ray really finds a mass market, we will have 128GB cards. In the future I want to be able to carry four to five movies around with me in a wallet, or walk into a store and have someone copy me a movie to a USB device."

Later that year, Toshiba invested $20m in US digital content delivery specialist MOD Systems, forecasting that "downloading video content at high speed to an SD Card will offer consumers a quick and simple means to access video entertainment".

Not long after, memory maker PNY offered a 2GB USB Flash drive with Ghostbusters and Ghostbusters II pre-loaded.

That was more a bundle offering, as other such packages have been, so it's interesting to see Paramount considering Flash as a release platform as well as a promotional tool. The real test of its keenness on the technology, however, will be what it releases and when. ®

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.