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PayPal opens 'embed everywhere' APIs to world+dog

X marks the 'we're bigger than eBay' play

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PayPal X Innovate PayPal and eBay have opened their PayPal X developer platform to world+dog. Named with a nod to PayPal's original url, this new collection of APIs is pitched as a way for developers to embedded payment processing in everything from third-party web apps to online app stores to outside dev platforms.

"Working together, we will unleash the next wave of payments innovation," eBay chief John Donahoe told the company's inaugural developer conference in San Francisco, California. "You - the developer community - will create lots of innovation. We - PayPal - will enable it through our platform. And millions and millions of consumers will benefit."

Naveed Anwar, senior director of the PayPal developer network, put it a bit differently. "Let's get this party started," he bellowed - fists clinched.

As eBay's core marketplace continues to leak mojo, Donahoe is banking on PayPal to pick up the slack - and then some. "I believe PayPal will be bigger than ebay because PayPal can power all of ecommerce," he said. Once again, he predicted that PayPal revenues will double over the next three years, and he's counting on third-party devs to help him actually make that happen.

PayPal first announced the X platform in July, and after a limited beta, it's now open to everyone at X.com, where an PayPal predecessor first set up shop in the late 90s. Essentially, X is a set of APIs for accessing the core PayPal payment service.

Today, the company also added several new APIs to its initial collection, dubbed "Adaptive Payments Services." The new additions include APIs for currency conversion and pre-approved payments. And for those who turned up in person for today's conference, the company is opening up a second set of APIs, dubbed "Adaptive Accounts," as a beta. These APIs provide a means of setting up PayPal accounts for those who don't already have them.

According to Osama Bedier, PayPal's vice president of platform, pricing for the platform has been set at a 50 cents flat fee per transaction or 0.75 percent of the transaction - depending on the situation. ®

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