Feeds

Ignoring P2Pers costs music biz dear - survey

Most don't leech, think tank discovers

Top three mobile application threats

There's little appetite for a music tax on ISPs to compensate rights holders - only 3 per cent of non-infringers support the idea, and only 5 per cent of all adults polled.

The report confirms growing awareness of Rapidshare, and the high prominence of Google could either indicate brand familiarity, or the popularity of casual "grab an mp3" music consumption.

Demos researcher Peter Bradshaw raised a fascinating what-if? question.

"It would be interesting to see what kind of effect there would have been if people had been fined £30 for file sharing, rather than the seemingly disproportionate punishments pursued by the music business."

A couple of interesting price points emerge from the research. The revenue-maximising price for individual downloads should be 45p, but only a fiver a month for an unlimited download service. This is considerably lower than earlier research where people offered unprompted responses for how much they would pay for legal P2P. The figure has never been revealed, but is believed to be considerably higher than a fiver. And that's voluntary.

How much would you pay for a monthly unlimited service? [click to enlarge]

It's like asking "How hard would you kick the beggar? a) quite hard b) not very hard c) a little".

It once again suggests that the music business is leaving money on the table by refusing to license P2P services. And that money is picked up by rival entertainment industries. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.