Feeds

Ignoring P2Pers costs music biz dear - survey

Most don't leech, think tank discovers

Internet Security Threat Report 2014

A think tank survey into UK music fans suggests that timid major record companies, obsessed with "cannibalisation" and "substitution", have spent a decade barking up the wrong tree.

The Demos report, sponsored by Virgin Media, suggests file sharers aren't the wreckers of civilization they're painted to be - but failing to convert them into paying punters has cost the industry dear.

Two important strands emerge. Most of the population (74 per cent) pay for their music, and a majority - almost two thirds - never download unlicensed music. But those who do download are also spending on entertainment services, such as Skyplus. So by failing to be competitive with rival rival entertainment sectors, the music business is losing its wallet share. (See Fify Quid Bloke - meet Spotify's 14p man). The inward looking obsession where one format "substitutes" or "cannibalises" another has been the wrong conversation.

Overall, the survey finds something for everyone to draw comfort from - whether it's lower prices for songs or disconnection for downloaders.

Unsurprisingly the research finds a strong propensity to use unlicensed services amongst music fans - people who spend the most on music. And the opposite too: people who aren't interesting in acquiring music legitimately, as you'd expect, don't bother looking for it on the interwebs.

That's no surprise, but an uncomfortable statistic for the music business is that two-thirds of people polled never touch an unlicensed service at all - their hands (and mice) are clean. This makes it harder to argue that P2P Pirates have brought the industry to its knees, rather than other factors such as unbundling or failing to innovate.

Who spends what

High spending music fans also go hunting for unlicensed music - shock!

It's equally an uncomfortable figure for anti-copyright campaigners who argue that file sharing is now the norm. The "Everybody does it" argument is hard to sustain, when two thirds of people don't. But money talk may win the day. Since P2P-ers are already spending on replay TV services (72 per cent) and Skyplayer (24 per cent) - it suggests that failing to turn this group into paying punters is a costly error.

Almost two thirds surveyed don't leech [click to enlarge]

Confirming the polarized nature of the rhetoric, almost as many people think downloaders should be disconnected from their ISPs as believe that copyright should be reformed.

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.