Feeds

Ignoring P2Pers costs music biz dear - survey

Most don't leech, think tank discovers

The next step in data security

A think tank survey into UK music fans suggests that timid major record companies, obsessed with "cannibalisation" and "substitution", have spent a decade barking up the wrong tree.

The Demos report, sponsored by Virgin Media, suggests file sharers aren't the wreckers of civilization they're painted to be - but failing to convert them into paying punters has cost the industry dear.

Two important strands emerge. Most of the population (74 per cent) pay for their music, and a majority - almost two thirds - never download unlicensed music. But those who do download are also spending on entertainment services, such as Skyplus. So by failing to be competitive with rival rival entertainment sectors, the music business is losing its wallet share. (See Fify Quid Bloke - meet Spotify's 14p man). The inward looking obsession where one format "substitutes" or "cannibalises" another has been the wrong conversation.

Overall, the survey finds something for everyone to draw comfort from - whether it's lower prices for songs or disconnection for downloaders.

Unsurprisingly the research finds a strong propensity to use unlicensed services amongst music fans - people who spend the most on music. And the opposite too: people who aren't interesting in acquiring music legitimately, as you'd expect, don't bother looking for it on the interwebs.

That's no surprise, but an uncomfortable statistic for the music business is that two-thirds of people polled never touch an unlicensed service at all - their hands (and mice) are clean. This makes it harder to argue that P2P Pirates have brought the industry to its knees, rather than other factors such as unbundling or failing to innovate.

Who spends what

High spending music fans also go hunting for unlicensed music - shock!

It's equally an uncomfortable figure for anti-copyright campaigners who argue that file sharing is now the norm. The "Everybody does it" argument is hard to sustain, when two thirds of people don't. But money talk may win the day. Since P2P-ers are already spending on replay TV services (72 per cent) and Skyplayer (24 per cent) - it suggests that failing to turn this group into paying punters is a costly error.

Almost two thirds surveyed don't leech [click to enlarge]

Confirming the polarized nature of the rhetoric, almost as many people think downloaders should be disconnected from their ISPs as believe that copyright should be reformed.

Choosing a cloud hosting partner with confidence

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.