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NBA launches live game streaming app

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The National Basketball Association (NBA) hopes to score a slam dunk with a hi-tech application that will let fans watch live games on their mobile phones.

NBA_02

The NBA's app brings live games to mobile phones

NBA League Pass Mobile lets smartphone-equipped basketball fans watch up to 40 live games each week, with the application set-up to support the iPhone, iPod Touch and Android handsets.

BlackBerry support will be added by the end of 2009, the NBA promised.

PVR-style technology allows fans to pause or rewind up to 30 seconds of live action, while game statistics can also be called-up during live dribbling.

Fans can even watch games on-demand up to two days after they were originally broadcast, the NBA added.

Priced at $40 (£26/€24), the NBA League Pass Mobile application costs more than your average app. But it’s not the first of its kind.

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Watch and rewind live games

Fans of Major League Baseball have been able to watch live games through a dedicated iPhone application since June, for example.

The NBA application is currently only available in North America, with carriers AT&T and T-Mobile USA already signed up to play stream ball. Verizon will bring the service to Android fans early next month. ®

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