Feeds

Facebook to share more user data with advertisers

In a language Canadians can understand

Choosing a cloud hosting partner with confidence

Facebook has rewritten its privacy policy to cut out legal jargon and has indicated it plans to broaden the types of user data it shares with advertisers.

The changes, announced by PR boss Elliot Schrage, suggest Facebook will give its paying customers more details about how their adverts perform. User data will be "anonymised", the new policy says.

"This information allows advertisers to do what is commonly called 'conversion tracking', which helps them measure the effectiveness of their ads and make them more relevant," Schrage wrote.

"Most advertisers already do this in other places on the web. Should Facebook provide this, we'll continue to respect your privacy by not sharing your information with advertisers, and we'll anonymize any information we receive."

Users who set their profile as viewable by everyone can also expect search engines to index wall posts and news feeds.

A third significant change signals Facebook's plan to exploit users' location.

"When you share your location with others or add a location to something you post, we treat that like any other content you post (for example, it is subject to your privacy settings). If we offer a service that supports this type of location sharing we will present you with an opt-in choice of whether you want to participate," the new policy states.

Schrage said the rewritten document is designed to satisfy the concerns of the Canadian privacy regulator, which has been sharply critical of its "confusing" and "incomplete" predecessor.

Facebook invited users to comment on the new policy for seven days before it is adopted. More here. ®

Internet Security Threat Report 2014

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.