Feeds

Facebook to share more user data with advertisers

In a language Canadians can understand

Secure remote control for conventional and virtual desktops

Facebook has rewritten its privacy policy to cut out legal jargon and has indicated it plans to broaden the types of user data it shares with advertisers.

The changes, announced by PR boss Elliot Schrage, suggest Facebook will give its paying customers more details about how their adverts perform. User data will be "anonymised", the new policy says.

"This information allows advertisers to do what is commonly called 'conversion tracking', which helps them measure the effectiveness of their ads and make them more relevant," Schrage wrote.

"Most advertisers already do this in other places on the web. Should Facebook provide this, we'll continue to respect your privacy by not sharing your information with advertisers, and we'll anonymize any information we receive."

Users who set their profile as viewable by everyone can also expect search engines to index wall posts and news feeds.

A third significant change signals Facebook's plan to exploit users' location.

"When you share your location with others or add a location to something you post, we treat that like any other content you post (for example, it is subject to your privacy settings). If we offer a service that supports this type of location sharing we will present you with an opt-in choice of whether you want to participate," the new policy states.

Schrage said the rewritten document is designed to satisfy the concerns of the Canadian privacy regulator, which has been sharply critical of its "confusing" and "incomplete" predecessor.

Facebook invited users to comment on the new policy for seven days before it is adopted. More here. ®

Internet Security Threat Report 2014

More from The Register

next story
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Post-Microsoft, post-PC programming: The portable REVOLUTION
Code jockeys: count up and grab your fabulous tablets
Twitter App Graph exposes smartphone spyware feature
You don't want everyone to compile app lists from your fondleware? BAD LUCK
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
prev story

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Managing SSL certificates with ease
The lack of operational efficiencies and compliance pitfalls associated with poor SSL certificate management, and how the right SSL certificate management tool can help.