Feeds

Microsoft applies lipstick to MSN butterfly

Bigger, fewer wings

New hybrid storage solutions

With Windows Live and Bing, Microsoft's MSN butterfly has had its wings ripped from it in recent years

MSN was once the flagship of Microsoft's online aspirations, led by the familiar butterfly logo introduced in 2000. The effort spanned search and advertising, Hotmail, Messenger, shopping, and maps, while serving content such as news. MSN and its butterfly attracted millions of users.

Even though MSN was one of the first such online services, it wasn't enough and Microsoft's flapping and indecision allowed others to rake in money and build market share during those important early web years.

The punishment: Hotmail, Messenger, and Web 2.0 maps went to Windows Live while Bing is the multimillion-dollar focus for search and shopping. Other ventures, such as the MSN Explorer browser, were consigned to the dustbin of history long ago.

Yet the MSN butterfly refuses to die. Indeed, Microsoft looks like it's about to give MSN yet another makeover, perpetuating its bifurcated web strategy.

Microsoft is reported to have just filed an application for an updated butterfly brand with the US Patent and Trademark Office (USPTO) in a document uncovered by blogger Long Zheng.

The new butterfly is bigger than the current logo, but the filing does not include colors. We should assume, however, that Microsoft will fall back on its standard blues, greens, reds, and yellows.

With the applications and services now with Windows Live and Bing, that leaves MSN holding content: MSN is big in markets around the world as a portal for news, forums, and other services.

It seems that the new logo will herald a new attempt to relaunch and reposition MSN and its butterfly, this time as a home for things you want to read and view. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.