Feeds

Microsoft applies lipstick to MSN butterfly

Bigger, fewer wings

Beginner's guide to SSL certificates

With Windows Live and Bing, Microsoft's MSN butterfly has had its wings ripped from it in recent years

MSN was once the flagship of Microsoft's online aspirations, led by the familiar butterfly logo introduced in 2000. The effort spanned search and advertising, Hotmail, Messenger, shopping, and maps, while serving content such as news. MSN and its butterfly attracted millions of users.

Even though MSN was one of the first such online services, it wasn't enough and Microsoft's flapping and indecision allowed others to rake in money and build market share during those important early web years.

The punishment: Hotmail, Messenger, and Web 2.0 maps went to Windows Live while Bing is the multimillion-dollar focus for search and shopping. Other ventures, such as the MSN Explorer browser, were consigned to the dustbin of history long ago.

Yet the MSN butterfly refuses to die. Indeed, Microsoft looks like it's about to give MSN yet another makeover, perpetuating its bifurcated web strategy.

Microsoft is reported to have just filed an application for an updated butterfly brand with the US Patent and Trademark Office (USPTO) in a document uncovered by blogger Long Zheng.

The new butterfly is bigger than the current logo, but the filing does not include colors. We should assume, however, that Microsoft will fall back on its standard blues, greens, reds, and yellows.

With the applications and services now with Windows Live and Bing, that leaves MSN holding content: MSN is big in markets around the world as a portal for news, forums, and other services.

It seems that the new logo will herald a new attempt to relaunch and reposition MSN and its butterfly, this time as a home for things you want to read and view. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.