Feeds

Microsoft applies lipstick to MSN butterfly

Bigger, fewer wings

High performance access to file storage

With Windows Live and Bing, Microsoft's MSN butterfly has had its wings ripped from it in recent years

MSN was once the flagship of Microsoft's online aspirations, led by the familiar butterfly logo introduced in 2000. The effort spanned search and advertising, Hotmail, Messenger, shopping, and maps, while serving content such as news. MSN and its butterfly attracted millions of users.

Even though MSN was one of the first such online services, it wasn't enough and Microsoft's flapping and indecision allowed others to rake in money and build market share during those important early web years.

The punishment: Hotmail, Messenger, and Web 2.0 maps went to Windows Live while Bing is the multimillion-dollar focus for search and shopping. Other ventures, such as the MSN Explorer browser, were consigned to the dustbin of history long ago.

Yet the MSN butterfly refuses to die. Indeed, Microsoft looks like it's about to give MSN yet another makeover, perpetuating its bifurcated web strategy.

Microsoft is reported to have just filed an application for an updated butterfly brand with the US Patent and Trademark Office (USPTO) in a document uncovered by blogger Long Zheng.

The new butterfly is bigger than the current logo, but the filing does not include colors. We should assume, however, that Microsoft will fall back on its standard blues, greens, reds, and yellows.

With the applications and services now with Windows Live and Bing, that leaves MSN holding content: MSN is big in markets around the world as a portal for news, forums, and other services.

It seems that the new logo will herald a new attempt to relaunch and reposition MSN and its butterfly, this time as a home for things you want to read and view. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
Adrian Mole author Sue Townsend dies at 68
RIP Blighty's best-selling author of the 1980s
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.