Feeds

Government ads fail truthfulness exam

A-level replacement publicity slapped

Security for virtualized datacentres

Government publicity claims that new Diplomas, designed to replace A-levels, are "accepted by all universities" were today branded misleading by regulators.

Two people complained to the Advertising Standards Authority that some top universities do not accept all of the new qualifications. Cambridge, for example, only recognises the Diploma in engineering, and only when taken with physics A-level.

A radio advert had however said: "When you're thinking about what qualifications to take, have a look at the Diploma... a qualification for 14-19-year-olds that's accepted by all universities."

A national press campaign meanwhile claimed the Diploma "can get you into any university".

The Department for Children, Schools and Families argued in its submission to the ASA that it had consulted university bodies before running the ads to verify its claims. It maintained that "because all universities accepted at least one of the Diplomas, the claims in the ads were acceptable".

The regulator disagreed and found the radio campaign had been misleading and the print ads breached rules on truthfulness. It upheld the complaints and ordered neither should be repeated.

The adjudication is here.

The initial Diplomas are in engineering, construction and the built environment, IT, society, health and development, and creative and media. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.