Feeds

Government ads fail truthfulness exam

A-level replacement publicity slapped

The essential guide to IT transformation

Government publicity claims that new Diplomas, designed to replace A-levels, are "accepted by all universities" were today branded misleading by regulators.

Two people complained to the Advertising Standards Authority that some top universities do not accept all of the new qualifications. Cambridge, for example, only recognises the Diploma in engineering, and only when taken with physics A-level.

A radio advert had however said: "When you're thinking about what qualifications to take, have a look at the Diploma... a qualification for 14-19-year-olds that's accepted by all universities."

A national press campaign meanwhile claimed the Diploma "can get you into any university".

The Department for Children, Schools and Families argued in its submission to the ASA that it had consulted university bodies before running the ads to verify its claims. It maintained that "because all universities accepted at least one of the Diplomas, the claims in the ads were acceptable".

The regulator disagreed and found the radio campaign had been misleading and the print ads breached rules on truthfulness. It upheld the complaints and ordered neither should be repeated.

The adjudication is here.

The initial Diplomas are in engineering, construction and the built environment, IT, society, health and development, and creative and media. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Hello, police, El Reg here. Are we a bunch of terrorists now?
Do Brits risk arrest for watching beheading video nasty? We asked the fuzz
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
EU justice chief blasts Google on 'right to be forgotten'
Don't pretend it's a freedom of speech issue – interim commish
Detroit losing MILLIONS because it buys CHEAP BATTERIES – report
Man at hardware store was right: name brands DO last longer
Snowden on NSA's MonsterMind TERROR: It may trigger cyberwar
Plus: Syria's internet going down? That was a US cock-up
UK government accused of hiding TRUTH about Universal Credit fiasco
'Reset rating keeps secrets on one-dole-to-rule-them-all plan', say MPs
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
e-Borders fiasco: Brits stung for £224m after US IT giant sues UK govt
Defeat to Raytheon branded 'catastrophic result'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.