Feeds

Microsoft drops Family Guy like a hot deaf guy joke

Had it confused with Ivor The Engine

Internet Security Threat Report 2014

Microsoft proved that one thing Windows 7 won't install is a sense of humour yesterday, by hastily pulling out of its sponsorship of a Family Guy/American Dad variety special.

The vendor announced two weeks ago that it would blow some of its Windows 7 marketing budget on "an upcoming television event devoted to the comedy of Seth MacFarlane, creator of Family Guy, American Dad and The Cleveland Show".

They promised "simplicity for viewers" with no ads or promos - just "unique Windows 7-branded programming that blends seamlessly with show content".

Well, just as some buyers are finding that installing the student edition of Windows 7 isn't exactly seamless, so Microsoft is discovering that comedy isn't always the kind of good clean fun it wants to associate itself with.

According to reports, Redmond marketeers sat in on the recording of the variety special. While Windows marketing messages were presumably seamlessly integrated into the schtick, so were jokes about deaf people, the Holocaust, feminine hygiene and incest.

While Microsoft was clearly reaching for a hip and edgy audience, they presumably meant the "check me out, I've got an extra shot in this latte and I'm wearing an Hawaiian shirt" kind of edgy.

Or as Microsoft told ABC, "We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of 'Family Guy', but after reviewing an early version of the variety show it became clear that the content was not a fit with the Windows brand... We continue to believe in the value of brand integrations and partnerships between brands, media companies and talent."

Still, at least Microsoft doesn't walk away from the deal completely empty handed. It got to look kind of hip for, ooh, days. And presumably its student demographic will be too busy trying to get Windows 7 installed to notice it turned chicken (and not the fight-to-the-death-in-the-street kind of chicken either).

As for MacFarlane, he has arguably dodged the same cred bullet that has hit the likes of Mick Jagger and David Bowie. Or, according to the more established fans, not. And presumably he walks away with a kill fee. ®

Internet Security Threat Report 2014

More from The Register

next story
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
Torvalds CONFESSES: 'I'm pretty good at alienating devs'
Admits to 'a metric ****load' of mistakes during work with Linux collaborators
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.