Feeds

Salesforce toughs up with Adobe Flash IDE

Put us in pictures

Securing Web Applications Made Simple and Scalable

Part of Salesfoce.com's schtick is that its applications and platform are simple enough for "regular" business folks to use and customize without asking for IT's help on messy coding and customization.

I've met individual Salesforce.com users on the business side at customers like Hawaiian Airlines, whose idea of challenging programming is a night in with their Tivo.

Now, the software-as-a-service (SaaS) provider has decided to reach out to not just any old group of techies - but arguably the people that programmers have to call on: Flash developers responsible for building application interfaces, rich internet applications (RIAs), or video.

Today, Salesforce.com announced a preview of Adobe Flash Builder for Force.com it has built with Adobe Systems. Final product is due in the first half of calendar 2010.

The idea of Adobe Flash Builder for Force.com is to simplify the work of building Flash-based front ends for Salesforce.com applications and RIAs on the desktop in Flash and Flex that suck on data housed in Force.com.

The integrated development environment (IDE) uses WSDL to open data and assets in your Salesforce.com account and pull them down to your desktop as objects. You can then use Adobe's full Flash tooling such as Catalyst and Flash components such as data grids and check boxes and then deploy a single SWF file.

If you want to build a desktop-based RIA, Flash Builder for Force.com will open an AIR desktop container. The IDE will then let you drag-and-drop user interface elements and connect back to the elements in your Force.com platform account. Also featured is Adobe LiveCycle Data Services to synchronize data between the desktop and cloud. The thinking is that data on the desktop can be stored locally if the user goes offline and replicated with out errors with the Force.com platform when the user is back online.

If you make your Salesforce.com an AIR application then you update the configuration settings in the application to say you want to let the application be available offline.

By integrating Adobe's Flash Builder with Salesforce.com's Apex programming environment and Force platform, the companies said Flash programmers now no longer need to use separate IDEs to build and deploy Flash on Salesforce.com

Eric Stahl, director of product marketing for Force.com, told The Reg that Salesfoce.com wants to provide a runtime platform for the massive Flash development community.

"A lot of our users are CRM admins and do things like the drag and drop point and click nature of coding...we are trying to recruit professional developers to build complex apps on the [Force.com] platform. We've made a fair amount of progress on that front, and bringing Flash developers to the platform is part of that evolution," Stahl said.

Adobe's group product marketing manager Dave Gruber noted Adobe Flash Builder for Force.com would target those extending Salesforce.com inside companies and in a large community of third parties. ®

Bridging the IT gap between rising business demands and ageing tools

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.