Feeds

Google Reader burrows deeper into your web-addled brain

Now that's magic

Security for virtualized datacentres

Mountain View has tweaked Google Reader to help tailor content on its Web 2.0 feed more neatly, by tracking a user's online habits.

The search giant has added a new section called “Popular items” to Google Reader. The feature uses algorithms to track well-liked images, videos and pages from the internet. It then orders the items to help speed up a user’s search for content.

Accordingly, Google points out why the technology will stop you looking like an out-of-touch chump.

“Now you don't have to be embarrassed about missing that hilarious video everyone is talking about - it should show up in your ‘Popular items’ feed automatically,” it said in a blog post yesterday.

The firm has also rejigged its recommendations feature by shifting it to a newly created Explore section. The option has been renamed “Recommended sources”, but it still uses the Reader Trends and Web History features to pull a list of individually targeted feeds together.

And Google also sprinkled a bit of, er, fairy dust on Reader by creating a sort option dubbed “Magic” that creepily re-orders items in the feed based on personal usage and overall activity, instead of setting a bog standard chronological order on the feed.

“Unlike the old ‘auto’ ranking, this new ranking is personalised for you, and gets better with time as we learn what you like best - the more you ‘like’ and ‘share’ stuff, the better your magic sort will be.” ®

Beginner's guide to SSL certificates

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.