Feeds

Google Reader burrows deeper into your web-addled brain

Now that's magic

Maximizing your infrastructure through virtualization

Mountain View has tweaked Google Reader to help tailor content on its Web 2.0 feed more neatly, by tracking a user's online habits.

The search giant has added a new section called “Popular items” to Google Reader. The feature uses algorithms to track well-liked images, videos and pages from the internet. It then orders the items to help speed up a user’s search for content.

Accordingly, Google points out why the technology will stop you looking like an out-of-touch chump.

“Now you don't have to be embarrassed about missing that hilarious video everyone is talking about - it should show up in your ‘Popular items’ feed automatically,” it said in a blog post yesterday.

The firm has also rejigged its recommendations feature by shifting it to a newly created Explore section. The option has been renamed “Recommended sources”, but it still uses the Reader Trends and Web History features to pull a list of individually targeted feeds together.

And Google also sprinkled a bit of, er, fairy dust on Reader by creating a sort option dubbed “Magic” that creepily re-orders items in the feed based on personal usage and overall activity, instead of setting a bog standard chronological order on the feed.

“Unlike the old ‘auto’ ranking, this new ranking is personalised for you, and gets better with time as we learn what you like best - the more you ‘like’ and ‘share’ stuff, the better your magic sort will be.” ®

Seven Steps to Software Security

More from The Register

next story
Whoah! How many Google Play apps want to read your texts?
Google's app permissions far too lax – security firm survey
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
OpenWRT gets native IPv6 slurping in major refresh
Also faster init and a new packages system
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.