Feeds

Google Reader burrows deeper into your web-addled brain

Now that's magic

Choosing a cloud hosting partner with confidence

Mountain View has tweaked Google Reader to help tailor content on its Web 2.0 feed more neatly, by tracking a user's online habits.

The search giant has added a new section called “Popular items” to Google Reader. The feature uses algorithms to track well-liked images, videos and pages from the internet. It then orders the items to help speed up a user’s search for content.

Accordingly, Google points out why the technology will stop you looking like an out-of-touch chump.

“Now you don't have to be embarrassed about missing that hilarious video everyone is talking about - it should show up in your ‘Popular items’ feed automatically,” it said in a blog post yesterday.

The firm has also rejigged its recommendations feature by shifting it to a newly created Explore section. The option has been renamed “Recommended sources”, but it still uses the Reader Trends and Web History features to pull a list of individually targeted feeds together.

And Google also sprinkled a bit of, er, fairy dust on Reader by creating a sort option dubbed “Magic” that creepily re-orders items in the feed based on personal usage and overall activity, instead of setting a bog standard chronological order on the feed.

“Unlike the old ‘auto’ ranking, this new ranking is personalised for you, and gets better with time as we learn what you like best - the more you ‘like’ and ‘share’ stuff, the better your magic sort will be.” ®

Internet Security Threat Report 2014

More from The Register

next story
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?