Feeds

Steve Ballmer's Windows 7 dance party

Hopping on the grave of Windows Vista

Top three mobile application threats

October 22 has arrived, which means Microsoft can stop defending Windows Vista and start pretending it never happened. Eyes have now turned to Windows 7, while Windows Vista joins Microsoft Bob and Windows Me in the annals of underachievers past. Well, except for all those people who are still stuck with the thing.

To celebrate the virtual end of Windows Vista, Microsoft held a Windows 7 launch party Thursday morning in New York City. The SoHo venue looked like the sort of oh-so-trendy club you’d see on Sex in the City, with the requisite flashing lights and thumping electronic rhythms, as a crowd of tech journalists and other attendees gathered to see a product that everyone already knows about.

Needless to say, the crowd was far less fashionable than the venue.

Microsoft undoubtedly lacks Apple's Jobsian flair for revealing new stuffs. But Steve Ballmer was very proud of the fact that so many people have already used Windows 7, citing - repeatedly - that the beta had more than eight million testers in more than 200 countries.

As the clock approached the 11am party kick-off, the room was treated to a string of "I’m a PC" adverts featuring little kids connecting cameras to laptops and demonstrating their general ability to use a computer.

One spot showed kids competing against elderly people on common PC tasks. A seven-year-old versus a 70-year-old. An eight-year-old versus an 80-year-old. And, yes, a nine-year-old versus a 90-year-old. The children were victorious, which leads us to believe that Windows 7 is for children and the elderly should keep away.

Then the room was treated to a very special guest: Kylie, a four-and-a-half-year-old from those adverts. (She’s now five-and-a-half). Kylie announced to the assembled throng: "I’m a PC and here’s Steve Ballmer."

Big Steve duly appeared, engaged in some happy-chat with Kylie, and gave her a pink laptop. Here's hoping that wasn't her only payment for appearing in a national TV campaign.

Steve and Kylie

Warm and fuzzies: SteveO introduced by "I'm a PC" Kylie

Sadly, Ballmer was a lot less, um, energetic than we usually find him at such public appearances. He didn’t yell. He didn’t turn red. He didn’t even stomp on an iPhone. He seemed very, believe it or not, scripted.

Big Steve started out by telling the crowd exactly what Microsoft is up to with this Windows 7 thing. In his words, Redmond set out to make Windows 7 "simpler, faster, more responsive" - aka not Windows Vista. According to Ballmer, Windows 7 was designed in large part in response to feedback from partners and Windows users. Ballmer referred to this collaboration as "the secret sauce". Cue the eight million beta testers bit.

Executive blather

He also said that Microsoft had three major goals in mind for this new OS: faster boot times, making it easier to perform common tasks, and providing a platform for partners to innovate new products. But we would hope those are goals for any new operating system.

Then Ballmer burbled about something called "life without walls." This marketing tagline refers to the company’s strategy for integrating systems and devices more seamlessly - allowing your PCs, televisions, mobile phones, and digital picture frames to connect, and communicate. The crowd applauded. Not a pedant in the room, apparently. It would seem that without walls, you have no place to put Windows. But so be it.

Top three mobile application threats

Next page: Enter Caddy Shack

More from The Register

next story
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
Got Windows 8.1 Update yet? Get ready for YET ANOTHER ONE – rumor
Leaker claims big release due this fall as Microsoft herds us into the CLOUD
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
Patch iOS, OS X now: PDFs, JPEGs, URLs, web pages can pwn your kit
Plus: iThings and desktops at risk of NEW SSL attack flaw
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Apple inaugurates free OS X beta program for world+dog
Prerelease software now open to anyone, not just developers – as long as you keep quiet
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.