Feeds

Yahoo! snuffs search-results-for-sale nonsense

'Paid inclusion' excluded

  • alert
  • submit to reddit

SANS - Survey on application security programs

Yahoo! has finally put an end to the old-school "paid inclusion" programs that blurred the lines between its search engine and its search advertising.

During the company's quarterly earnings call this afternoon, Yahoo! CFO Tim Morse confirmed that at the end of the year, the company will destroy its Search Submit program, under which marketing types pay to submit urls for inclusion in Yahoo!'s search rankings rather than waiting around for them to be picked up by unbiased crawlers.

"We think this is a change to help us improve the overall health of our marketplace on an ongoing basis, so it helps us to do it," Morse said.

Morse declined to say exactly how much revenue the company would lose in cutting the program. "We're not going to breakout the sales or profitability from our various smaller programs here," he said. But judging from other comments, it seems the program was pulling in noticeable amount of money.

With Search Submit Basic, users can submit a url for a flat fee of $49 per year (with a limit of five urls per domain). And with Search Submit Pro, larger businesses can submit urls in bunches and pay for them on a cost-per-click basis. Pro users are required to spend at least $5000 a month for at least 1000 urls.

Yahoo!'s decision to kill the program may be linked to its pending search deal with Microsoft. With Microsoft slated to take over Yahoo!'s underlying search engine technology, Yahoo! will no longer have the power to offer paid inclusion. During today's conference call, Morse said that Yahoo! still expects the Microsoft deal to close early next year. ®

Top three mobile application threats

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.