Feeds

Yahoo! snuffs search-results-for-sale nonsense

'Paid inclusion' excluded

  • alert
  • submit to reddit

High performance access to file storage

Yahoo! has finally put an end to the old-school "paid inclusion" programs that blurred the lines between its search engine and its search advertising.

During the company's quarterly earnings call this afternoon, Yahoo! CFO Tim Morse confirmed that at the end of the year, the company will destroy its Search Submit program, under which marketing types pay to submit urls for inclusion in Yahoo!'s search rankings rather than waiting around for them to be picked up by unbiased crawlers.

"We think this is a change to help us improve the overall health of our marketplace on an ongoing basis, so it helps us to do it," Morse said.

Morse declined to say exactly how much revenue the company would lose in cutting the program. "We're not going to breakout the sales or profitability from our various smaller programs here," he said. But judging from other comments, it seems the program was pulling in noticeable amount of money.

With Search Submit Basic, users can submit a url for a flat fee of $49 per year (with a limit of five urls per domain). And with Search Submit Pro, larger businesses can submit urls in bunches and pay for them on a cost-per-click basis. Pro users are required to spend at least $5000 a month for at least 1000 urls.

Yahoo!'s decision to kill the program may be linked to its pending search deal with Microsoft. With Microsoft slated to take over Yahoo!'s underlying search engine technology, Yahoo! will no longer have the power to offer paid inclusion. During today's conference call, Morse said that Yahoo! still expects the Microsoft deal to close early next year. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.