Feeds

Yahoo! snuffs search-results-for-sale nonsense

'Paid inclusion' excluded

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Yahoo! has finally put an end to the old-school "paid inclusion" programs that blurred the lines between its search engine and its search advertising.

During the company's quarterly earnings call this afternoon, Yahoo! CFO Tim Morse confirmed that at the end of the year, the company will destroy its Search Submit program, under which marketing types pay to submit urls for inclusion in Yahoo!'s search rankings rather than waiting around for them to be picked up by unbiased crawlers.

"We think this is a change to help us improve the overall health of our marketplace on an ongoing basis, so it helps us to do it," Morse said.

Morse declined to say exactly how much revenue the company would lose in cutting the program. "We're not going to breakout the sales or profitability from our various smaller programs here," he said. But judging from other comments, it seems the program was pulling in noticeable amount of money.

With Search Submit Basic, users can submit a url for a flat fee of $49 per year (with a limit of five urls per domain). And with Search Submit Pro, larger businesses can submit urls in bunches and pay for them on a cost-per-click basis. Pro users are required to spend at least $5000 a month for at least 1000 urls.

Yahoo!'s decision to kill the program may be linked to its pending search deal with Microsoft. With Microsoft slated to take over Yahoo!'s underlying search engine technology, Yahoo! will no longer have the power to offer paid inclusion. During today's conference call, Morse said that Yahoo! still expects the Microsoft deal to close early next year. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.