Feeds

Microsoft thinks it can sell one copy of Windows 7 for every four people

How relevant will MS be by time Windows 8 arrives?

Security for virtualized datacentres

Windows 7 Microsoft hopes to sell 14 million copies of Windows 7 to UK consumers next year.

The software vendor has set itself an ambitious target with its latest operating system, which will hit stores in a few hours from now. Blighty's population is roughly 60 million.

Microsoft said it had been buoyed by the response from its 15 million beta testers, only eight million of which were actually legit users, who had signed up to tinker with early Windows 7 builds.

Windows 7 shrink-wrapped

Vista is, like, so 2007

OEMs and biz customers have already begun deploying the software, but the official consumer launch of Windows 7 tomorrow will eventually herald the true measure of how well Microsoft has done to shove its Vista successor out the door.

At a press event this morning that was a little hamstrung by internet connection problems, Microsoft’s UK flack overlord Ashley Highfield said the company had this time “listened and listened” to what consumers wanted from its flagship operating system.

He said the main message coming from would-be W7 customers, was to keep things “simple” and “efficient”.

Highfield echoed Microsoft boss Steve Ballmer’s mantra about "three screens and a cloud", and added “Windows 7 was a key strategic part of [Microsoft’s] cloud vision”.

Without naming Vista names, he said Microsoft’s range of consumer goods had been “slightly patchy” in the past. But he said not just Windows 7, but also Bing, MSN, Windows Live, Windows Phone and Xbox “marked a new dawn for Microsoft’s relationship with the consumer”.

Of course, convincing a marketplace that is no longer dominated by one key player to be turned on by what Microsoft has to offer customers today remains the real challenge for the software vendor.

We asked Microsoft if the company would still be relevant by the time Windows 8 might rock up, especially given the resilience of Apple with its sexy product line that continues to send ripples through the industry with each release; and perhaps even more importantly, with the arrival of Google in the OS arena?

“We’re acutely aware of the competition,” said Highfield. ®

Beginner's guide to SSL certificates

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
Was ist das? Eine neue Suse Linux Enterprise? Ausgezeichnet!
Version 12 first major-number Suse release since 2009
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.