Feeds

Nokia Comes With... 32,000 UK users

Unlimited download service limps along, ignored

Secure remote control for conventional and virtual desktops

Nokia had fewer than 33,000 active users of its Comes With Music service in the UK nine months after its launch, according to leaked figures. Worldwide, Nokia had just over 107,000 users in nine world markets. The numbers were passed to consultancy MusicAlly, and were published on their blog.

CWM bundles a year's unlimited downloads with the phone, and users can keep the music after the year - or transfer the offer to a new Nokia phone. That's a great deal, but conveying it to a disbelieving market is hard, as the company admits (euphemistically) in a response to the story.

"In terms of innovation, Comes With Music is a significant shift for both consumers and the industry alike," it said.

Adoption seems to be higher in emerging markets than in the UK. Brazil saw 10,809 signups in three months. CWM has now launched in 11 markets.

Nokia's head of music Liz Schimel told us last month that the company was overhauling the complex retail process. Yet difficulties remain - a new account can't be activated in the store, since the DRM ties it to the user's home PC. Until now, the range of handsets has been severely limited. That will improve a little with the launch of more attractive dedicated music phones before Christmas.

So far CWM is an expensive failure of quite epic proportions - is it the concept itself or merely the execution that's responsible for the poor take up? Either way, Nokia says it's sticking with the access model.

"Consumers vote with their feet - give them a fantastic catalogue, ease of use and great devices - but it doesn't happen overnight," Schimel insists. ®

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Half a BILLION in the making: Bungie's Destiny reviewed
It feels very familiar - but it's still good
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.