Disney kicks 'Ho White' out of bed

Finds fruity booze ad campaign 'anything but sweet'

By Lester Haines • Get more from this author

Posted in Bootnotes, 16th October 2009 12:13 GMT

Free whitepaper – Total cost of ownership of Dell, HP and IBM blade solutions

Disney has reportedly, and unsurprisingly, taken exception to an Oz booze campaign which features "Ho White" puffing on what we assume is a post-coital ciggy in a bed full of dwarves.

The offending pic, created by ad agency The Foundry to promote Jamieson's Raspberry Ale, carries the caption "Anything but sweet":

The Jamieson's Raspberry Ale Ho White ad

The Foundry admitted to Sydney's Daily Telegraph it'd had "a little bit of contact" with Disney, and the fact that the campaign's official website - anythingbutsweet.com - is now no more suggests a bit of legal sabre-rattling.

The UK's Daily Telegraph rather brilliantly describes it as "unlikely" that Disney, "which runs the family-friendly Disney theme parks and is known for its cartoon feature films aimed at children, would agree to Snow White's image being used to sell beer". ®

Free whitepaper – Thermal design of Dell PowerEdge server