Feeds

Apple decrees free iPhone apps can sell stuff

Developers get bone

Providing a secure and efficient Helpdesk

Apple is now permitting free iPhone apps to peddle their own stuff. Previously, the Cupertino cult only allowed "In App Purchases" if third-party developers put a price tag on their iPhone applications.

With In App Purchases, third-party devs can sell content, subscriptions, and digital services directly from their iPhone (and iPod touch) applications. Apple deigned to allow such sales with the release of its iPhone 3.0 software this spring, but as Apple Insider points out, many developers were forced to add 99 cents to their apps in order to use the feature.

Apple takes a 30 per cent cut of the price of each App Store app.

But now, the company has changed its mind on in-free-app purchases. "In App Purchase is being rapidly adopted by developers in their paid apps. Now you can use In App Purchase in your free apps to sell content, subscriptions, and digital services," reads the note Apple sent to developers this week.

"You can also simplify your development by creating a single version of your app that uses In App Purchase to unlock additional functionality, eliminating the need to create Lite versions of your app."

And so, Apple continues efforts to convince developers that the App Store isn't the online police state it's made out to be. This particular announcement is certainly good news for iPhone coders. But questions remain on Apple's App Store gatekeeping policies. Most notably, the FCC continues to investigate why Cupertino silenced Google's Voice. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.