Feeds

Apple decrees free iPhone apps can sell stuff

Developers get bone

Choosing a cloud hosting partner with confidence

Apple is now permitting free iPhone apps to peddle their own stuff. Previously, the Cupertino cult only allowed "In App Purchases" if third-party developers put a price tag on their iPhone applications.

With In App Purchases, third-party devs can sell content, subscriptions, and digital services directly from their iPhone (and iPod touch) applications. Apple deigned to allow such sales with the release of its iPhone 3.0 software this spring, but as Apple Insider points out, many developers were forced to add 99 cents to their apps in order to use the feature.

Apple takes a 30 per cent cut of the price of each App Store app.

But now, the company has changed its mind on in-free-app purchases. "In App Purchase is being rapidly adopted by developers in their paid apps. Now you can use In App Purchase in your free apps to sell content, subscriptions, and digital services," reads the note Apple sent to developers this week.

"You can also simplify your development by creating a single version of your app that uses In App Purchase to unlock additional functionality, eliminating the need to create Lite versions of your app."

And so, Apple continues efforts to convince developers that the App Store isn't the online police state it's made out to be. This particular announcement is certainly good news for iPhone coders. But questions remain on Apple's App Store gatekeeping policies. Most notably, the FCC continues to investigate why Cupertino silenced Google's Voice. ®

Business security measures using SSL

More from The Register

next story
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.