Feeds

Microsoft ropes in Family Guy to pimp Windows 7

OS launch ditches rock stars for an American Dad

Beginner's guide to SSL certificates

If Windows 95 made you Mick Jagger, and Windows 98 made you David Bowie, then Windows 7 is going to make you a Family Guy or American Dad.

Microsoft has coughed up to take over the talent behind the apparently subversive comedies to celebrate the launch of its must-succeed operating system this month.

Or as Microsoft puts it, "The cornerstone of the effort is the exclusive Windows 7 sponsorship of an upcoming television event devoted to the comedy of Seth MacFarlane, creator of Family Guy, American Dad and The Cleveland Show."

Redmond and MacFarlane are apparently taking the idea of "commercial-free" to the next level, with the "original FOX variety special Family Guy Presents: Seth & Alex's Almost Live Comedy Show."

They promise "simplicity for viewers" with no ads or promos - just "unique Windows 7-branded programming that blends seamlessly with show content".

We're sure it'll be so seamless that you won't notice that, as Microsoft puts it, "MacFarlane and (co-star Alex) Borstein have teamed with Windows and their agencies, Universal McCann and Crispin, Porter + Bogusky, to develop, write and produce the customized branded integrations."

"We have simplified the PC with Windows 7, and together with FOX, we're simplifying entertainment," said Gayle Troberman, general manager of consumer engagement and advertising at Microsoft, completely ignoring the fact that Fox TV has been "simplifying" TV, and American public life for over 20 years.

The deal definitely marks a stepping up in Microsoft's commercial activity, which has an uncanny lack of burying any remaining cred its hired "talent" still has. In the case of Jagger and Bowie, their best days were frankly behind them before Microsoft exposed how they'd happily tout unfinished software to increase their cash hoards. But some of us wish we still thought of the Berlin Wall instead of Windows 98 when we hear 'Heroes'.

Even Jerry Seinfeld was almost a decade away from his eponymous sitcom when he became the pitchman for the ill-fated Vista.

Either way, it'd be hard to say that Jagger, Bowie or Seinfeld has done much since taking the Microsoft dollar to tout operating systems.

MacFarlane, though, is arguably at the top of his game - but is presumably anticipating an early retirement from creative work. ®

Beginner's guide to SSL certificates

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.