Feeds

Microsoft ropes in Family Guy to pimp Windows 7

OS launch ditches rock stars for an American Dad

3 Big data security analytics techniques

If Windows 95 made you Mick Jagger, and Windows 98 made you David Bowie, then Windows 7 is going to make you a Family Guy or American Dad.

Microsoft has coughed up to take over the talent behind the apparently subversive comedies to celebrate the launch of its must-succeed operating system this month.

Or as Microsoft puts it, "The cornerstone of the effort is the exclusive Windows 7 sponsorship of an upcoming television event devoted to the comedy of Seth MacFarlane, creator of Family Guy, American Dad and The Cleveland Show."

Redmond and MacFarlane are apparently taking the idea of "commercial-free" to the next level, with the "original FOX variety special Family Guy Presents: Seth & Alex's Almost Live Comedy Show."

They promise "simplicity for viewers" with no ads or promos - just "unique Windows 7-branded programming that blends seamlessly with show content".

We're sure it'll be so seamless that you won't notice that, as Microsoft puts it, "MacFarlane and (co-star Alex) Borstein have teamed with Windows and their agencies, Universal McCann and Crispin, Porter + Bogusky, to develop, write and produce the customized branded integrations."

"We have simplified the PC with Windows 7, and together with FOX, we're simplifying entertainment," said Gayle Troberman, general manager of consumer engagement and advertising at Microsoft, completely ignoring the fact that Fox TV has been "simplifying" TV, and American public life for over 20 years.

The deal definitely marks a stepping up in Microsoft's commercial activity, which has an uncanny lack of burying any remaining cred its hired "talent" still has. In the case of Jagger and Bowie, their best days were frankly behind them before Microsoft exposed how they'd happily tout unfinished software to increase their cash hoards. But some of us wish we still thought of the Berlin Wall instead of Windows 98 when we hear 'Heroes'.

Even Jerry Seinfeld was almost a decade away from his eponymous sitcom when he became the pitchman for the ill-fated Vista.

Either way, it'd be hard to say that Jagger, Bowie or Seinfeld has done much since taking the Microsoft dollar to tout operating systems.

MacFarlane, though, is arguably at the top of his game - but is presumably anticipating an early retirement from creative work. ®

SANS - Survey on application security programs

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
New Facebook phone app allows you to stalk your mates
Nearby Friends feature goes live in a few weeks
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.