Feeds

Microsoft ropes in Family Guy to pimp Windows 7

OS launch ditches rock stars for an American Dad

Top 5 reasons to deploy VMware with Tegile

If Windows 95 made you Mick Jagger, and Windows 98 made you David Bowie, then Windows 7 is going to make you a Family Guy or American Dad.

Microsoft has coughed up to take over the talent behind the apparently subversive comedies to celebrate the launch of its must-succeed operating system this month.

Or as Microsoft puts it, "The cornerstone of the effort is the exclusive Windows 7 sponsorship of an upcoming television event devoted to the comedy of Seth MacFarlane, creator of Family Guy, American Dad and The Cleveland Show."

Redmond and MacFarlane are apparently taking the idea of "commercial-free" to the next level, with the "original FOX variety special Family Guy Presents: Seth & Alex's Almost Live Comedy Show."

They promise "simplicity for viewers" with no ads or promos - just "unique Windows 7-branded programming that blends seamlessly with show content".

We're sure it'll be so seamless that you won't notice that, as Microsoft puts it, "MacFarlane and (co-star Alex) Borstein have teamed with Windows and their agencies, Universal McCann and Crispin, Porter + Bogusky, to develop, write and produce the customized branded integrations."

"We have simplified the PC with Windows 7, and together with FOX, we're simplifying entertainment," said Gayle Troberman, general manager of consumer engagement and advertising at Microsoft, completely ignoring the fact that Fox TV has been "simplifying" TV, and American public life for over 20 years.

The deal definitely marks a stepping up in Microsoft's commercial activity, which has an uncanny lack of burying any remaining cred its hired "talent" still has. In the case of Jagger and Bowie, their best days were frankly behind them before Microsoft exposed how they'd happily tout unfinished software to increase their cash hoards. But some of us wish we still thought of the Berlin Wall instead of Windows 98 when we hear 'Heroes'.

Even Jerry Seinfeld was almost a decade away from his eponymous sitcom when he became the pitchman for the ill-fated Vista.

Either way, it'd be hard to say that Jagger, Bowie or Seinfeld has done much since taking the Microsoft dollar to tout operating systems.

MacFarlane, though, is arguably at the top of his game - but is presumably anticipating an early retirement from creative work. ®

Intelligent flash storage arrays

More from The Register

next story
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Sway: Microsoft's new Office app doesn't have an Undo function
Content aggregation, meet the workplace ... oh
Sign off my IT project or I’ll PHONE your MUM
Honestly, it’s a piece of piss
Return of the Jedi – Apache reclaims web server crown
.london, .hamburg and .公司 - that's .com in Chinese - storm the web server charts
NetWare sales revive in China thanks to that man Snowden
If it ain't Microsoft, it's in fashion behind the Great Firewall
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.