Feeds

Proles told to get online to save economy

Or we'll ruin EastEnders

Combat fraud and increase customer satisfaction

Having recently been given her very own digi-quango, dotcom ingenue Martha Lane-Fox has taken to airwaves and newspapers to berate the public for not using the internet enough.

The web-travel-agent-turned-biznovation-wonk is appalled there are ten million Brits who have never used the internet, according to her staff's research. She wants to nudge the poorest four million online by 2012.

Lane-Fox - once voted "Britain's most overrated businessperson" - was appointed Gordon Brown's "Digital Champion" earlier this year, with her own "Digital Inclusion Task Force". She quickly concluded that anybody who doesn't use the internet will soon be a non-person.

Today she added some topspin to the attack, claiming that enormous economic benefits would be had by all if refuseniks would just fall into line. A report she commissioned from PricewaterhouseCoopers estimates at least £22.6bn would be generated in the economy by her brand of digital social engineering.

Part of Lane-Fox's policy solution to this shocking state of affairs is to press ITV and the BBC to include web evangelist propaganda in soap operas (that's how the proles spend their time, right?).

"I've been lobbying both the BBC and ITV to say one of the most dramatic things that I think we could do would be to have a proper storyline about technology in public consciousness. I'd love a storyline in EastEnders or Coronation Street," she said in an exclusive interview with The Guardian*.

Apparently, "the jury is still out" on whether an exciting plot involving Peggy Mitchell's problems obtaining a broadband MAC promptly will appear.

But why stop there, Martha? How about a Digital Inclusion week on X Factor, with the fame-hungry contestants mentored by Clive Sinclair and forced to perform Kraftwerk songs (that actually might be quite good). Meanwhile the Beeb could dose up Brucie for an online round of Dance Dance Revolution on Strictly.

Lane-Fox's other measure to address the perceived problem that some people have never used the internet is, er, a website. It's here, or rather it's "coming soon". ®

*Also exclusively given to the BBC. And The Telegraph. And Brand Republic.

SANS - Survey on application security programs

More from The Register

next story
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
One year on: diplomatic fail as Chinese APT gangs get back to work
Mandiant says past 12 months shows Beijing won't call off its hackers
Don't let no-hire pact suit witnesses call Steve Jobs a bullyboy, plead Apple and Google
'Irrelevant' character evidence should be excluded – lawyers
EFF: Feds plan to put 52 MILLION FACES into recognition database
System would identify faces as part of biometrics collection
Lavabit loses contempt of court appeal over protecting Snowden, customers
Judges rule complaints about government power are too little, too late
Whoever you vote for, Google gets in
Report uncovers giant octopus squid of lobbying influence
Ex-Tony Blair adviser is new top boss at UK spy-hive GCHQ
Robert Hannigan to replace Sir Iain Lobban in the autumn
Alphadex fires back at British Gas with overcharging allegation
Brit colo outfit says it paid for 347KVA, has been charged for 1940KVA
Jack the RIPA: Blighty cops ignore law, retain innocents' comms data
Prime minister: Nothing to see here, go about your business
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.