Feeds

Internet coalescing into lump of Google

And P2P is so 2007

High performance access to file storage

The internet is looking much lumpier than it was just a few years ago. In 2007, the majority of internet traffic was more evenly distributed across tens of thousands of networks. Now, just 300 networks contribute to 60 per cent of all traffic online, according to two-year study by Arbor Networks.

Google is clearly the largest digester of the internet, accounting for 6 per cent of all web traffic globally. In total, 30 large companies handle a rather disproportionate 30 per cent of all web traffic, the report claims.

Arbor arrived at its figures after analyzing web traffic across 110 large ISPs between April 2007 and April 2009, for a total of 264 exabytes of traffic. The University of Michigan and Merit Network also contributed to the study.

Consolidation has also affected the number of application-specific protocols out in the wild, with more users migrating to an increasingly small number of web and video tools like YouTube and Adobe Flash. Alternative mechanisms to deliver content such as P2P have meanwhile fallen to the wayside.

Two years prior, P2P traffic peaked at 40 per cent of all worldwide traffic. Today, it only accounts for 18 per cent, the study claims.

For web traffic in general, 52 per cent is HTTP (up from 42 per cent in 2007), video-specific applications are 2.57 per cent and email protocols 1.41 per cent. However, Arbor reckons that web video accounts for between 25 to 40 per cent of all HTTP traffic.

Combined with a growing market for web advertising, consolidation has also modified the way internet providers operate. As basic IP connectivity services have become nearly indistinguishable from one provider to the next, it has forced companies like AT&T, Verizon, and British Telecom to compete chiefly on price. As a result, the major providers have shifted their focus instead on selling services like cloud computing and managed security to generate revenue.

"Saying the internet has changed dramatically over the last five years is cliché – the internet is always changing dramatically," stated Craig Labovitz, chief scientist at Arbor Networks. "However, over the course of the last five years, we've witness the start of an equally dramatic shift in the fundamental business of the internet." ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.