Nintendo might be unwilling to drop the Wii’s price any further, but at least Amazon’s UK arm isn’t.

Despite the Wii carrying a Nintendo-imposed trade price of £180 ($295/€200), Amazon has slashed the console’s price down to just £140 ($223/€151), though it's not the same bundle that's currently being punted for £180.

Amazon’s UK deal includes one wireless controller, a copy of Wii Sports and is thought to be the cheapest price currently available for a Wii in the UK – eBay not included, of course.

In North America, Amazon is currently selling the same Wii package for $200. In Europe, the online retailer’s Wii deal costs €195.

Earlier this week, Register Hardware reported how Reggie Fils-Aime, head of Nintendo US, said “absolutely not” when asked if it will have to cut prices in order to draw more people to the console. ®