Feeds

Climate porn campaign drowns dog for £6m

Your taxes at work

Top three mobile application threats

Taxpayers are paying £6m so their children can be scared out of their wits. It's not Halloween, but a new climate change TV advertising campaign that begins tonight, which features a young girl watching a dog drown.

The ad campaign is put together by "Act on CO2", the cross-department publicity machine that describes itself as "the pre-eminent behaviour change brand on climate change communications across Government".

Nature magazine simply calls it the Worst. Climate. Campaign. Ever. You can see it here.

The expensive campaign is designed as a response to increasing public indifference to Global Warming - but it may backfire. Climate experts now say that alarmism doesn't work. Scare stories about runaway climate change might actually be causing Runaway Indifference.

Drowning Dog

Met Office climate modeller Vicky Pope has said apocalyptic predictions are misleading - "distorting" the perception of climate change. She cited shock-horror press releases about recent Arctic ice melt, which she said could equally be explained by natural variation.

Weeping Bunny

Former head of the Tyndall Climate Centre Mike Hulme has criticised "climate porn" several times.

And recently scientists advised to give up on pointless gestures and turn to large scale adaptation and mitigation strategies.

Matthew Sinclair of the Taxpayers' Alliance echoed the concern.

“This is a disgusting attempt to use taxpayers’ money to scare their own children, particularly when money is so tight following the recession," he told us.

"Senior climate scientists like Pope and Hulme have criticised just this kind of attempt to intimidate people into supporting action on climate change. The Government should not be using taxpayers’ money to produce this kind of shock advertising, which would probably not even be allowed on TV if it was produced by an independent campaign."

"It should only spend on advertising when it is essential to provide services, not trying to terrify people into seeing its point of view.  This advert should be cancelled, the advertising budget slashed and money saved for ordinary taxpayers.”®

Bootnote "Using one overarching campaign brand will help to minimise duplication of effort and maximise use of existing consumer resources across Government and beyond," according to the Act on CO2 Toolkit. [faulty PDF link, kb] Or they could follow the experts' advice - and save our money, and not bother at all.

3 Big data security analytics techniques

More from The Register

next story
Fancy joining Reg hack on quid-a-day challenge?
Recruiting now for charity starvation diet
Red-faced LOHAN team 'fesses up in blown SPEARS fuse fiasco
Standing in the corner, big pointy 'D' hats
KILLER SPONGES menacing California coastline
Surfers are safe, crustaceans less so
Opportunity selfie: Martian winds have given the spunky ol' rover a spring cleaning
Power levels up 70 per cent as the rover keeps on truckin'
KILLER ROBOTS, DNA TAMPERING and PEEPING CYBORGS: the future looks bright!
Americans optimistic about technology despite being afraid of EVERYTHING
Discovery time for 200m WONDER MATERIALS shaved from 4 MILLENNIA... to 4 years
Alloy, Alloy: Boffins in speed-classification breakthrough
Elon Musk's LEAKY THRUSTER gas stalls Space Station supply run
Helium seeps from Falcon 9 first stage, delays new legs for NASA robonaut
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.