Feeds

Sun and Oracle to pimp synergies at OpenWorld

Separate but equal, but mostly separate

Internet Security Threat Report 2014

Sun Microsystems has been given a larger presence than usual at Oracle's annual OpenWorld conference to help showcase its products and joint work with Oracle, and plug leaking sales.

The database giant is understood to be concerned about the decline in Sun business and looking for projects the pair can pursue and flag, while still complying with regulatory law.

Oracle's still waiting for European regulators to approve its $5.6bn Sun purchase so it must be careful not to present integration with Sun as a fait accompli or suggest the companies have begun collaborating - a move that would be classed as unfair to the competition. Sun's revenue, meanwhile, has continued to slide amid the uncertainty.

The Reg has learned OpenWorld has been deemed as one of many projects that can help present a joint front while keeping it legal. OpenWorld will present "a good opportunity to get both companies in front of customers and make a strong statement" Sun has told its employees.

At the same time, though, Oracle is "bending over backwards" to treat Sun as a separate company by not giving Sun too many favors at OpenWorld and by treating it like any other attendee. Oracle's restricted the number of passes handed out to Sun staff and its show-floor presence.

The speaking focus is on topics close to the hearts of both companies. Sun employees will conduct a total of 48 OpenWorld sessions on subjects spanning Java, virtualization and storage. They will also talk up running Oracle's database and business applications on Sun's Sparc hardware.

This is quite a change from years past, when Oracle retreated from its love for Sparc and moved towards Intel and Linux after Sun bought a database of its own - MySQL.

Oracle is expected to show case the Exadata V2 database server built on Sun's Galaxy x64 server blades. It eschews Hewlett-Packard - who helped build the first Exadata server, launched at last year's OpenWorld, and that was built on Intel chips and Oracle's Enterprise Linux.

Big-name Sun speakers have also been conscripted. Co-founder and former chief operating officer Scott McNealy will appear with Oracle chief executive Larry Ellison to open the show. Java father James Gosling will speak separately on Sun's view of the enterprise and software. Other big names will also be speaking on programming and the cloud.

Away from the speakers spotlight, The Reg understands Oracle has restricted Sun's presence on the show floor itself. Sun will have a large booth and two kiosks at OpenWorld doing Java demonstrations with the company's NetBeans open-source integrated development environment and framework.

The Reg has also learned, though, NetBeans cannot be publicized by Sun, since it competes with Oracle's existing IDE and direction. Oracle's senior vice president for server technologies development Thomas Kurian rebuked Sun's chief executive Jonathan Schwartz in 2006 for saying Oracle had adopted and endorsed NetBeans.

"We have no plans to adopt either NetBeans or any of its technology. Any statements to the contrary by anyone else in the industry are not true," Kurian said at the time.

Instead, NetBeans will be used at this year's OpenWorld simply as a platform to demonstrate Java.

The restriction might be more than just an attempt to stay within the law. With the deal not closed, there's been no statement from Oracle on which of Sun's products and projects will be kept or cut, along with staff.

In an apparent attempt to re-assure Sun employees, the company has told staff on OpenWorld: "If a product isn't there, it doesn't mean anything for a product's continuation after integration."®

Secure remote control for conventional and virtual desktops

More from The Register

next story
That dreaded syncing feeling: Will Microsoft EVER fix OneDrive?
Microsoft's long history of broken Windows sync
Mozilla, EFF, Cisco back free-as-in-FREE-BEER SSL cert authority
Let’s Encrypt to give HTTPS-everywhere a boost in 2015
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Nokia's N1 fondleslab's HIDDEN BRILLIANCE: The 'Z Launcher'
Sugarcoating Android's Lollipop makes tab easier to swallow
Bug fixes! Get your APPLE BUG FIXES! iOS and OS X updates right here!
Yosemite fixes Wi-Fi hiccup, older iOS devices get performance boost
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Meet Windows 10's new UI for OneDrive – also known as File Explorer
New preview build continues Redmond's retreat to the desktop
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.