Feeds

Ralph Lauren says sorry for incredible shrinking pelvis

We've learned that we're responsible

Seven Steps to Software Security

Ralph Lauren has apologized for Photoshopping the pelvis of a fashion model down to inhuman proportions.

Yesterday, we told you the tale of a recent Ralph Lauren magazine advert that takes the fashion world's taste for emaciated bodies to new extremes:

Ralph Lauren Photoshop Disaster

Ralph Lauren Photoshoppery

After its debut, the ad was soon the source of ridicule on sites like PhotoshopDisasters and BoingBoing. "Dude, her head's bigger than her pelvis," BoingBoing said.

At first, Ralph Lauren was anything but apologetic. The fashion house promptly lobbed DMCA takedown notices at the service providers hosting the two sites, insisting they remove the image from their servers.

Never mind that such notices are complete nonsense. BoingBoing and Canadian ISP Priority Colo refused to remove the image, and in the process, the blog couldn't help but mock Ralph Lauren, its marketing arm, and its lawyers.

But at some point, Ralph Lauren had a rethink. Speaking with The Daily Mail, the company has owned up to the shrinking pelvis.

"For over 42 years, we have built a brand based on quality and integrity," reads the company's statement. "After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body.

"We have addressed the problem and going forward will take every precaution to ensure that the calibre of our artwork represents our brand appropriately."

No word on whether the fashion house has also learned that it's responsible for its poor grasp of the DMCA. ®

Seven Steps to Software Security

More from The Register

next story
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Apple: No, China. iPhone is NOT public enemy number 1
Beijing fears it could beam secrets back to America
Canuck reader threatens suicide over exact dimensions of SPAAAACE!
How many As? Reg hack's writing cops a shoeing
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.