Feeds

Ralph Lauren says sorry for incredible shrinking pelvis

We've learned that we're responsible

Gartner critical capabilities for enterprise endpoint backup

Ralph Lauren has apologized for Photoshopping the pelvis of a fashion model down to inhuman proportions.

Yesterday, we told you the tale of a recent Ralph Lauren magazine advert that takes the fashion world's taste for emaciated bodies to new extremes:

Ralph Lauren Photoshop Disaster

Ralph Lauren Photoshoppery

After its debut, the ad was soon the source of ridicule on sites like PhotoshopDisasters and BoingBoing. "Dude, her head's bigger than her pelvis," BoingBoing said.

At first, Ralph Lauren was anything but apologetic. The fashion house promptly lobbed DMCA takedown notices at the service providers hosting the two sites, insisting they remove the image from their servers.

Never mind that such notices are complete nonsense. BoingBoing and Canadian ISP Priority Colo refused to remove the image, and in the process, the blog couldn't help but mock Ralph Lauren, its marketing arm, and its lawyers.

But at some point, Ralph Lauren had a rethink. Speaking with The Daily Mail, the company has owned up to the shrinking pelvis.

"For over 42 years, we have built a brand based on quality and integrity," reads the company's statement. "After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body.

"We have addressed the problem and going forward will take every precaution to ensure that the calibre of our artwork represents our brand appropriately."

No word on whether the fashion house has also learned that it's responsible for its poor grasp of the DMCA. ®

5 things you didn’t know about cloud backup

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.