Windows 7, Bing and mobile will determine Ballmer's future

Microsoft's ticking time bomb

3 Big data security analytics techniques

The wheels continue to roll, and fall off, of Steve Ballmer's pan-European tour of serious-minded national and broadcast media.

Stopping in the Netherlands, Ballmer dealt with the obligatory questions on whether Microsoft would build its own Kindle-style reader. We've been here before on hardware, when the wishful thinking and reporting was that Microsoft must be building its own mobile phone to answer Apple's iPhone hardware and software combo.

Clearly, the serious hacks of Europe do not pay close attention to Microsoft's business and partner model.

As Ballmer batted away these tough shots, back home doubts were being expressed about Ballmer's continued future as chief executive of Microsoft on the place where it matters most - Wall Street.

Windows 7, which Ballmer is promoting on his European tour rather curiously by downplaying expectations, will be an important measure of how Ballmer is viewed as Microsoft's top executive, according to one investor.

Rowe Price Group portfolio manager Ken Allen is reported to have told Bloomberg: "Windows 7 is important for how Microsoft is seen in the marketplace, especially after how Vista was received... it will be an important year for how Ballmer is viewed as CEO."

ISI analyst Heather Bellini, and a long-time Microsoft investment analyst, said Ballmer needed to go beyond scoring a hit with Windows 7 - he needs to make his own mark, and escape the shadow of co-founder Bill Gates.

"Being able to say: 'I took what someone else did and maintained it' is not a bad legacy, but it's not a great legacy," Bloomberg reported Bellini saying. "His legacy should be: What can he build on his own?"

Retiring CEO

Others are more critical in their assessment of Ballmer's nine-year tenure as CEO. "Ballmer needs to retire - it's been a huge disappointment from a shareholder's perspective," Hardesty Capital Management fund manager Dave Stepherson, told the news service.

Ballmer's future was something we first raised here on MicroBite. Now, it seems Wall Street is waking up. As far as investors are concerned, the chief problem is the company's not delivered sufficient return on its stock - which hurts investors' portfolios.

Microsoft's share price has fallen 53 per cent since Ballmer took over as chief executive in 2000. There have been mutterings for a while among money managers unhappy with the Microsoft stock in their portfolios.

Under Ballmer, Microsoft has grown new businesses out of nothing - in business software and in gaming with the Xbox console and software. It also succeeded in building a healthy presence for Windows on mobile phones. However, Microsoft also failed to anticipate, recognize or respond quickly enough to major shifts in computing and the rise in internet advertising and search - facts Ballmer is now paying dearly to correct.

In the last few years, Ballmer's signed off on billions of dollars in R&D and marketing to build and promote the Bing search engine - money Wall Street would prefer to have seen go into the stock.

Microsoft's Windows Mobile division did not anticipate the rise of touch-screen computing on a handset and it's lost market share in face of Apple, while RIM and Palm are revived.

Microsoft's mobile phone strategy was to play it safe by catering to a conservative business market, not to excite or innovate. Having lost market share in the last year, though, there's been a huge sucking in of staff from across Microsoft to mobile devices complete with a rush on roadmaps.

Under Ballmer, Microsoft's remained a mostly PC-based business, with Windows on the client and server and the Office desktop productivity franchise. Under Ballmer, though, the PC business went off the rails with Windows Vista. To be fair, much has changed in the Microsoft development organization that produced Windows Vista - hopefully for the better.

Things are looking up to the extent that even Apple's pin-up reviewer Walt Mossberg is warm and fuzzy on Windows 7. "I still give the Mac OS a slight edge," Mossberg wrote, "because it has a much easier and cheaper upgrade path; more built-in software programs; and far less vulnerability to viruses and other malicious software, which are overwhelmingly built to run on Windows. Now, however, it's much more of a toss-up between the two rivals.

Apple scramble

"Apple will have to scramble now that the gift of a flawed Vista has been replaced with a reliable, elegant version of Windows."

Worryingly, just as reviewers say Windows 7 is good, Ballmer's telling people not to get their hopes up as early tests on Windows Vista also said gave positive feedback. "The test feedback has been good, but the test feedback on Vista was good," Ballmer said in is pre-European tour interview in Bloomberg. "I am optimistic, but the proof will be in the pudding."

With Windows 7 done, there are reports on what to expect in Windows 8 and Windows 9. The LinkedIn profile of a Microsoft Research employee, picked up by PC Pro, has surfaced that says Windows 8 and 9 will get 128-bit compatibility. You can view a screen grab below.

Robert Morgan LinkedIn2

Future directions for Windows 8 and 9?

The real challenge for Ballmer, though, will be in how he helps Microsoft transition from a desktop, laptop and server operating system and applications company in to a leader in the supposed high-growth online services market, having spent billions of dollars that might have gone to investors or the money machine that is the core Windows franchise.

Also a company that builds exciting and compelling software for non-traditional computing devices, like smart phones, rather than just following somebody like Apple that has a habit of setting the pace.

Ballmer's success will be measured by market share, continued revenue growth, and how much it costs to take Microsoft in new directions.

Ballmer's response to Wall Street doubters on all of this, so far, has been the same locker-room coaching he's given partners of Microsoft also uncertain about the changes. He's told them to man up and move on.

It's the kind of pep talk that wins hearty admiration if the big bet pays off. It leaves ill feeling and robs the speaker of credibility if things don't.

Ballmer's talk on Windows 7, at least so far, hasn't been big enough to convince investors the CEO's on target and worth keeping. If Windows 7 doesn't deliver, and Microsoft continues to misfire on new forms of computing and service, then this could be one of SteveO's last tours of Europe as chief executive of Microsoft. ®

SANS - Survey on application security programs

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
prev story


Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.