Feeds

Ralph Lauren DMCAs thin Photoshop skills

Tiny pelvis takedown nonsense

High performance access to file storage

Ralph Lauren may or may not have a knack for fashion. But we can safely say the American clothing giant needs a little help with Photoshop. And the DMCA. And the Streisand Effect.

Late last month, the always amusing PhotoshopDisasters blog spotlighted this disaster of a Ralph Lauren ad:

Ralph Lauren Photoshop Disaster

PhotoshopDisasters and BoinBoing pile it on

Clearly, the fashion world admires a slim build, but this goes a bit far. As BoingBoing put it: "Dude, her head's bigger than her pelvis."

Though this is hardly an unfair assessment, Ralph Lauren is not amused. The fashion house soon tossed DMCA takedown notices at the service providers that host PhotoshopDisasters and BoingBoing, insisting they remove the image from their servers. Blogpost - the blogging service that hosts PhotoshopDisasters - complied. But BoingBoing and Canadaian ISP Priority Colo rightly refused. As BoingBoing points out, this is a classic case of copyright "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.

"So, instead of responding to their legal threat by suppressing our criticism of their marketing images, we're gonna mock them," BoingBoing wrote in a follow-up post. Their mockery of Ralph Lauren, its marketing arm, and its lawyers looked like this:

So, to Ralph Lauren, GreenbergTraurig, and PRL Holdings, Inc: sue and be damned. Copyright law doesn't give you the right to threaten your critics for pointing out the problems with your offerings. You should know better. And every time you threaten to sue us over stuff like this, we will:

a) Reproduce the original criticism, making damned sure that all our readers get a good, long look at it, and;

b) Publish your spurious legal threat along with copious mockery, so that it becomes highly ranked in search engines where other people you threaten can find it and take heart; and

c) Offer nourishing soup and sandwiches to your models

Ultimately, we question whether this ploy will succeed. The soup and sandwiches can always be Photoshopped out. ®

High performance access to file storage

More from The Register

next story
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.