Feeds

Google to blight smartphones with big ads

AdSense optimized for mobile

SANS - Survey on application security programs

Larger, more annoying advertisements will soon be invading the web through your smartphone, courtesy Google's latest update to its AdSense business.

The Mountain View Chocolate Factory said Monday it's letting mobile publishers conjure bigger ads to capitalize on the improved browsing capabilities of high-end smartphones.

Previously, Google's ad program could only serve up small text and image ads on sites that cater to mobile devices. No longer! Google has given AdSensers the option of automatically embiggening their pitch if fancier mobile devices like the iPhone, Pre, or an Android-based phone surfs into its cyber space.

"We've done this by introducing a new JavaScript snippet that is easy to implement and specifically optimized for mobile to reduce latency on high-end mobile phones," Google said in a blog post. "Furthermore, this new snippet will allow publishers to select additional ad unit sizes from common AdSense formats."

Smart mobile devices are going gangbuster these days, so it's only logical that advertisers would covet the small screen real estate. Whether mobile device ads will be successful revenue generators remains relatively untested - but the fact remains that someone has got to pay for all these interwebs in the end. ®

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.