Feeds

Google to blight smartphones with big ads

AdSense optimized for mobile

The Power of One Infographic

Larger, more annoying advertisements will soon be invading the web through your smartphone, courtesy Google's latest update to its AdSense business.

The Mountain View Chocolate Factory said Monday it's letting mobile publishers conjure bigger ads to capitalize on the improved browsing capabilities of high-end smartphones.

Previously, Google's ad program could only serve up small text and image ads on sites that cater to mobile devices. No longer! Google has given AdSensers the option of automatically embiggening their pitch if fancier mobile devices like the iPhone, Pre, or an Android-based phone surfs into its cyber space.

"We've done this by introducing a new JavaScript snippet that is easy to implement and specifically optimized for mobile to reduce latency on high-end mobile phones," Google said in a blog post. "Furthermore, this new snippet will allow publishers to select additional ad unit sizes from common AdSense formats."

Smart mobile devices are going gangbuster these days, so it's only logical that advertisers would covet the small screen real estate. Whether mobile device ads will be successful revenue generators remains relatively untested - but the fact remains that someone has got to pay for all these interwebs in the end. ®

Mobile application security vulnerability report

More from The Register

next story
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
Price cuts, new features coming for Office 365 small biz customers
New plans for companies with up to 300 staff to launch in fall
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.