Feeds

AVG goes toe to toe with MS in consumer security fight

US gets discount, as usual

Protecting against web application threats using SSL

Update AVG is putting an emphasis on increased speed with a revamp of its free and paid for security suites.

The latest revamp - AVG 9.0 - boasts 50 per cent faster speed and increased ease of use. Improvements in speed have been achieved by skipping the scan of files already marked as safe in future scans unless the file structure changes. The approach also offers claimed improvements of ten to 15 per cent for boot times and memory usage, respectively.

The firewall module in AVG 9.0 has also been redesigned to be less intrusive (ie fewer 'Do you want to allow this application online' questions) alongside tighter integration with the anti-malware scanner that forms the core of the product. This anti-malware scanner makes greater use of behaviour-based, cloud-based and white-listing technologies.

AVG has partnered with Intersections to offer identity theft recovery services, but this offer is available only to US users.

Rather unfortunately for those who remember the John Major government of the mid 1990s in the UK, AVG describes all this as going "back to basics". There's no word on any security equivalent of a cones hotline.

Paid versions of AVG 9.0 paid were available from Monday with a one-year, one-seat license for AVG Anti-Virus 9.0 starting at £27.99 ($44.50) in the UK. In continental Europe the price is €33.95. But in the US the price starts at just $34.99, around $10 less and with the addition of identity theft recovery services to boot.

For AVG Internet Security the pricing is £39.99 ($63.70) inc VAT, €52.95 inc VAT in Europe and $54.99 in the US (excluding sales tax).

The difference in pricing is less than we first reported but again significant, especially when the US-only availability of ID protection is factored into the equation.

AVG Free 9.0 will be available mid-October. Details of the features are being held back until then, but expect to see a cut-down product based on the same engine but without a firewall and other bells and whistles. Based on past form, AVG free will offer an anti-malware scanner alongside LinkScanner safe search technology.

AVG's business model relies on selling into small business and getting a percentage of consumer users of its free product (perhaps around two per cent) to upgrade. The consumer end of this equation is severely threatened by Microsoft Security Essentials launch.

Recommendations from tech savvy friends were one of the main reasons consumers latched onto AVG in the first place. AVG lost a lot of goodwill in this area with the traffic-spewing fiasco that attached to version 8.0 of its security scanner.

Secondly, irrespective of the technical merits of its product, AVG is facing off against Redmond's marketing muscle while at the same time hunting for a new chief executive.

AVG's overall business efforts received a huge boost on Friday with the announcement of a $200m investment from private equity firm TA Associates. Two representatives from TA will join the AVG board and can be expected to have a big say in the appointment of a new chief exec, alongside other institutional shareholders including Benson Oak Capital and Intel Capital. ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Early result from Scots indyref vote? NAW, Jimmy - it's a SCAM
Anyone claiming to know before tomorrow is telling porkies
TOR users become FBI's No.1 hacking target after legal power grab
Be afeared, me hearties, these scoundrels be spying our signals
Jihadi terrorists DIDN'T encrypt their comms 'cos of Snowden leaks
Intel bods' analysis concludes 'no significant change' after whistle was blown
Home Depot: 56 million bank cards pwned by malware in our tills
That's about 50 per cent bigger than the Target tills mega-hack
Hackers pop Brazil newspaper to root home routers
Step One: try default passwords. Step Two: Repeat Step One until success
NORKS ban Wi-Fi and satellite internet at embassies
Crackdown on tardy diplomatic sysadmins providing accidental unfiltered internet access
UK.gov lobs another fistful of change at SME infosec nightmares
Senior Lib Dem in 'trying to be relevant' shocker. It's only taxpayers' money, after all
Critical Adobe Reader and Acrobat patches FINALLY make it out
Eight vulns healed, including XSS and DoS paths
Spies would need SUPER POWERS to tap undersea cables
Why mess with armoured 10kV cables when land-based, and legal, snoop tools are easier?
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.