Feeds

Most Mac owners getting Windows on the side

The Moulin Redmond

Gartner critical capabilities for enterprise endpoint backup

The stereotype goes that Mac fans are markedly loyal to their platform. And while a new study by the NPD Group shows Apple adoption is on the rise, the vast majority of Jobs-fearing homes also keep a Windows PC running under their roof.

More than 12 per cent of US homes have at least one Mac, according to NPD's latest Household Penetration study - a rise from nine per cent the research company polled in 2008. But of those Mac owners, nearly 85 per cent have at least one Windows-based PC.

Mac owners not only swing both ways when it comes to operating systems, they're also more likely to own multiple computers than Windows-only households. NPD's poll showed 66 per cent of homes with an Apple computer owned three or more computers, compared to just 29 per cent of Windows households.

Houses with Macs also tend to have a mobile slant as well. Approximately 72 per cent of Apple households own a notebook, as opposed to 50 per cent of homes with a Windows PC.

The trend also follows ownership of consumer electronics devices in general, as you can see from NPD's chart below. For example, while 36 per cent of total computer owning households have an iPod, about 63 per cent of Mac-owning households have the device. Only five per cent of total computer owning households have a digital SLR camera while 32 per cent of Mac-owning cameras have a digital shutterbug.

Spread the tat: NPD plots ownership of consumer electronics devices

NPD logically chalks up the differences to wealthier people being more likely to splurge on Macs in addition other kit.

"While Apple owners tend to own more computers and more electronic devices, there is also a high correlation among Apple owners and more affluent consumer households," NDP's vice-president of industry analysis Stephen Baker said.

"Thirty-six per cent of Apple computer owners reported household incomes greater than $100,000, compared to 21 per cent of all consumers. With a higher household income, though, it's not a surprise that those consumers are making more electronics purchases."

But does that explain why Mac owners feel the need for a Windows machine too? And sadly, Linux seems to be out of the picture in this study.

NPD compiled its results from 2,300 responses to an online survey of US households. ®

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.