Feeds

Apple chokes on Woolworths logo

Objects to Oz retailer's brand frontage

Next gen security for virtualised datacentres

LogoWatch Apple has moved to prevent Oz retailer Woolworths from trademarking a logo - something which would allow it to "slap its branding and logo on every imaginable product", as The Age puts it.

The Woolworths and Apple logosThe problem is, according to Apple, that Woolies' brand frontage is too close to its own. Woolworths' trademark application "includes a wide class for electrical goods and technology", meaning it could theoretically use it to brand computers.

A Woolworths spokesman did, however, say: "While we can't rule anything out, we haven't got any plans at the moment."

The logo's designer, Hans Hulsbosch, described Apple's action as "extreme". He said: "Based on this logic, they would have to take action against every fruit-seller."

According to trademark lawyer Trevor Choy, Apple often moves "to prevent others from using anything that resembled an apple in a logo or marketing". He said: "They are just covering any eventualities."

Apple will now have to convince IP Australia, which controls trade marks Downunder, that Woolworths has stepped on its toes. Apple declined to comment on the matter, The Age concludes. ®

The essential guide to IT transformation

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?