Red Bull to become mobile virtual network operator?
Energy drink gives you
Red Bull, as everyone knows, gives you wings. But the energy drink could soon give you minutes and network coverage too, because the company has launched a mobile phone network.
Details are still sketchy at this stage, but a website, Red Bull Mobile, has cropped up online. It promises “the latest handsets, competitive tariffs and a complete package of mobile communication features”.
While the site’s opening page shows a Sony Ericsson handset with ‘Red Bull MOBILE’ branding and is written in English, all other pages are written in German. The website’s URL also ends in ‘.at’ – the code for Austria.
As far as we can make out, Red Bull currently has two flavours of tariff on offer: a €19 (£14/$28) per month option and a €29 (£21/$43) monthly package. Both include different, but generous, amounts of minutes, texts, web access and unlimited access to Red Bull TV.
Subscribers can also choose between five handsets, including the Sony Ericsson C702, Nokia’s 5800 and ZTE’s RBM1.
It’s still unclear if Red Bull will appear as a UK network operator. ®
I'd noticed ads for Red Bull Mobile on the back of the Red Bull F1 cars
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red bull mobile was there last christmas
red bull is a MVNO in the austrian market since last october at least (the last update of the terms & conditions), and I remember they are heavy advertising their tv package for the december holiday season 2008.
They are using the network of the formally state owned mobilkom, daughter of telekom austria. Of course they have access to the DVB-H infrastructure through the mobilkom deals as well. DVB-H in austria is worth a different story, the underlying deals are horrific.
Red Bull Racing
This has been around a few months. There was a Red Bull Mobile logo running on Red Bull Racing F1 Team (or its baby brother) with a while. I'm sure I saw it before the F1 summer brake.